Fran Sanda, as Province Brands’ Chief Business Development Officer, has over 25 years of experience in sales, sales leadership and business development focused on early stage companies. His experience has been largely with the high-tech industry with companies such as Aruba Networks, Xtera Communications, and Develcon. In his most recent engagement at Aruba Networks, he was a part of the leadership team that took the company from less than one million in sales to almost one billon. This involved seeing it through ground up building of a field organization, through an IPO on NASDAQ culminating in HPE (Hewlett Packard Enterprises) acquiring it for $2.7 billon via the public market. He served as their Vice President of Canada, Global Vice President of Service Providers, and Global Vice President of System Integrators.
Fran was educated both abroad and at Seneca College and York University in a Bachelor of Arts program.