Posts in Marketing Team
Marketing Team Update December 7, 2018
 
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THIS WEEK'S UPDATE

  • Cambridge Bay swag!! Stay tuned, it is very exciting

  • Cambridge Bay test batch of sleeved cans are ready and will soon ship to our Grimsby facility

  • Cambridge Bay photoshoot prep, deciding on the feel of how they should be executed

  • New Version of business plan

  • Cambridge Bay brand guide

  • Press release for white label deal with Bell City Brewing with at least 113 pick ups, see the news section of our website for a few pieces of press.

  • Working on press release for Canadian Hemp Farmers Alliance

  • Social media content creating and scheduling, discussing growth strategy for new accounts

  • Refining videos taken at INRS

  • Viewing potential Toronto office spaces

  • More follow ups with suppliers for Cambridge Bay packaging

  • Sorting out a problem we ran in to with a technique applied to the printed cans

LOOKING FORWARD

  • Receiving proofs for Yukon Cambridge Bay packaging

  • Launching social media and website for Cambridge Bay

  • Upcoming press release for next week

  • Continued work with creating Cambridge Bay swag, and seeing some proofs

  • Making arrangements for photoshoot

  • New press release pick up

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing

  • Growing social media platforms

 

In color

 
Marketing Team Update November 30, 2018
 
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THIS WEEK'S UPDATE

  • Press release for white label deal with Georgian Bay Biomed, see the news section of our website.

  • Working on next weeks press release for Bell City, as well as another one coming up for Canadian Hemp Farmers Alliance

  • Creating 3D render for Bell City image on press release with their graphics

  • Follow-ups with suppliers for Cambridge Bay packaging

  • Speaking with Grain and Grit about packaging for local brew

  • Continued work in GNC artwork, branding, and renders

  • Recreated Cambridge Bay 3D render for web and advertisement

  • Creating Cambridge Bay Pilsner ad

  • Social media content creating and scheduling

  • Finalizing videos taken at INRS

  • Discussions for Cambridge Bay photoshoot

LOOKING FORWARD

  • Receiving proofs for Yukon Cambridge Bay packaging

  • Submitting ad for CannaInvestor Magazine

  • Launching social media and website for Cambridge Bay

  • Upcoming press release for next week

  • Continued work with creating Cambridge Bay patches

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing

  • Growing social media platforms

Marketing Team Update November 23, 2018
 
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THIS WEEK'S UPDATE

  • Press release for white label deal with Lost Craft Beer was a huge success! See the news section of our website for the pick ups.

  • Working on next weeks press release for Georgian Bay Biomed

  • Working with a Canadian clothing label to have finely crafted custom patches made for Cambridge Bay.

  • Artwork for for Cambridge Bay packaging coming to completion, all files have now been submitted to suppliers for proofing.

  • Arranging storage facility to dry goods, confirming other technicalities with Yukon Brewing.

  • Concepts for health/sports company pitch, including designs, 3D renderings, and presentation.

  • Social media content creating and scheduling.

LOOKING FORWARD

  • Revising renderings for all Cambridge Bay products

  • Finalizing proofs for packaging

  • Creating our first Cambridge Bay ad

  • Social media campaigns and speaking with new PR agency

  • Upcoming press release for next week, stay tuned!

  • Working on Cambridge Bay website - writing up copy

  • Continued work with creating Cambridge Bay patches

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing

  • Growing social media platforms

Marketing Team Update November 16, 2018
 
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THIS WEEK'S UPDATE

  • About to hire a new PR company

  • Sent out a press release about our white label agreement with Brock Street Brewing, which lead to additional press. Please see the news section of our website.

  • Creating a Cambridge Bay patch (see above), and sourcing Canadian suppliers to produce these with premium quality for a collection of swag.

  • Cambridge Bay brand guide nearing completion

  • Changes to packaging

  • Social media strategizing

LOOKING FORWARD

  • Social media campaigns and speaking with new PR agency

  • Upcoming press release for next week, stay tuned!

  • Working on Cambridge Bay Website

  • Continued work with creating Cambridge Bay patches

  • Completing work on outer packaging for Cambridge Bay Pilsner

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing

  • Growing social media platforms

Marketing Team Update November 9, 2018
 
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THIS WEEK'S UPDATE

  • Campaign strategy

  • Brand Bible

  • We sent out a press release announcing our first product, Cambridge Bay Pilsner, and our contract with Yukon Brewing

  • Writing new press releases for recent white label agreements

  • New press which you can see on our website

  • Meeting with potential new PR firm

  • Continued work with finalizing cans

  • Continued work with 6 pack cans carton

  • Submitted artwork for 24 pack cans carton

  • Meeting with new supplier for child resistant cans

  • We got our PB cap delivery!

LOOKING FORWARD

  • Social media campaigns

  • Posting the new press releases and seeing the realists

  • Discussing media campaigns for Cambridge Bay

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing growing social media platforms

Marketing Team Update November 2, 2018
 
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THIS WEEK'S UPDATE

  • New photos and soon to be videos from photographer we sent to INRS - see Flickr page

  • Brand Bible for Cambridge Bay

  • Finalizing 3 upcoming press releases

  • Ordered a variation of cans for a test batch

  • Discussions with a new supplier regarding child resistant cans

  • Furthering discussions with advisors for cannabis regulations in regards to packaging

  • Working on 6 and completing 24 pack cartons

LOOKING FORWARD

  • Social media campaigns

  • Posting the new press releases and seeing the realists

  • Discussing media campaigns for Cambridge Bay

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing Growing social media platforms

Marketing Team Update October 26, 2018
 
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THIS WEEK'S UPDATE

  • Reversed the colour scheme on our Cambridge Bay products - Cambridge Bay Pilsner bottles and cans will now be green, while Cambridge Bay Grand will be brown.

  • Final can artwork has been submitted for production

  • Designing a new slim can to accommodate size regulations while maintaining aesthetic standards

  • Took a trip to Grimsby to photograph the facility pre-demolition, see the photos here.

  • Sent a photographer to INRS facility in Quebec. We will hopefully get the content next week.

  • Translating our website to French

  • Continuing writing multiple press releases

  • See new press in the news section

LOOKING FORWARD

  • Social media campaigns

  • Completing outer packaging for Cambridge Bay

  • Submitting press releases

THINGS WE NEED HELP WITH

  • Marketing guidance regarding potential Health Canada regulations

Marketing Team Update October 19, 2018
 
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THIS WEEK'S UPDATE

  • Spent half of this week at Pack Expo with the Product Team, where we learned about new packaging options and learned how we can work with Greg on the packaging line.

  • The bond between the Product Team and the Marketing Team is now much stronger

  • Great new options for outer packaging

  • Research how bottling machinery will effect our design process

  • Learned about what kind of bottle mould is possible and what is not

  • Thinking about what system or standard we can have in a production line regarding design labeling standards

  • Possible solutions for child proof bottles and cans

  • Interviewing new PR company

  • Hiring plan 2019

  • Marketing budget 2019

  • Strategizing new website, and updating current website for going public

  • See new press in the news section

LOOKING FORWARD

  • Building out social media campaign for Cambridge Bay Pilsner

  • PB hat arrival

  • Creating PB t-shirts

  • Creating childproof packaging that fulfills potential Health Canada standards while maintaining our own design standards

  • Releasing upcoming press

THINGS WE NEED HELP WITH

  • Reminder to follow and engage our social media accounts to generate circulation and grow our following. We are on Facebook, Instagram, LinkedIn and Twitter. We also have a YouTube channel and update our Flickr account regularly.

Marketing Team Update October 12, 2018
 
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THIS WEEK'S UPDATE

  • The most exciting news is that our intern, Masa Song, started this week

  • New PR company interviews

  • AGM Preparation, including event planning and marketing presentation

  • New pieces of press, check the news section of our website

  • We are communicating with potential photographers to shoot at our production facility in Quebec later this month

  • Discussion with our PR company regarding strategy for press releases and launching new social media accounts

  • Writing press release for Yukon contract

  • Hiring plan 2019

  • Prep for packaging trade show in Chicago

  • Processing orders for our first brew dry goods

LOOKING FORWARD

  • Beverage packaging trade show

  • Building out Social Media campaign for Cambridge Bay Pilsner

  • PB hat arrival

  • Creating PB t-shirts

THINGS WE NEED HELP WITH

  • Reminder to follow and engage our social media accounts to generate circulation and grow our following. We are on Facebook, Instagram, LinkedIn and Twitter. We also have a YouTube channel and update our Flickr account regularly.

Marketing Team Update October 5, 2018
 
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THIS WEEK'S UPDATE

  • Fundraising presentation for Elad

  • Revise the business plan and add new pages for legal

  • Bottle overview outer packaging for 12 pack of Cambridge Bay artwork

  • Exploring options for 6 pack

  • Revisions to bottle label

  • Speaking to suppliers for new swag

  • Arranging event for annual shareholder meeting

  • Starting to work on press release for Yukon contract

  • Researching childproof packaging

LOOKING FORWARD

  • First day for new marketing intern

  • Social media strategizing with PR company

  • Releasing new press

  • Lab and facility photography for social media, etc.

  • Hearing back from Yukon Brewing regarding custom can ends sample run

THINGS WE NEED HELP WITH

  • Reminder to follow and engage our social media accounts to generate circulation and grow our following. We are on Facebook, Instagram, LinkedIn and Twitter. We also have a YouTube channel and update our Flickr account regularly.

Marketing Team Update September 28, 2018
 
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THIS WEEK'S UPDATE

  • Press release about our going public with Colson

  • Recreated bottle label and submit to supplier due to technicalities

  • Created two new visions of our business plan and sending them to print

  • Dry goods overview for production team

  • Discussions with Greg on packaging options

  • Hired a marketing intern to start next week

LOOKING FORWARD

  • Ready to place order with can supplier as soon as contract with Yukon is signed

  • Cambridge Bay brand guide progress

  • Working with our new intern on marketing strategies and events

  • Continued work on 3d bottle design

THINGS WE NEED HELP WITH

  • Reminder to follow and engage our social media accounts to generate circulation and grow our following. We are on Facebook, Instagram, LinkedIn and Twitter. We also have a YouTube channel and update our Flickr account regularly.

Marketing Team Update September 21, 2018
 
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THIS WEEK'S UPDATE

  • Backtrack on bottle label due to technical issues

  • Progress with can production

  • Update business plan and print new version

  • Packaging overview Intern interviews

  • Social media inquiries

LOOKING FORWARD

  • Signing off on bottle label and cans

  • Cambridge Bay brand guide progress

THINGS WE NEED HELP WITH

  • Hiring a marketing intern

All, Marketing TeamDooma Wendschuh
Marketing Team Update September 14, 2018
 
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THIS WEEK'S UPDATE

  • Continuing on variations of business plans for different uses, including printed versions for the upcoming conferences

  • Creating an overview of packaging for the product team to streamline future orders

  • Finalizing edits for our new promotional video

  • Coordinating delivery of supplies with Yukon Brewing

  • Investment inquiries via social media

  • Social media initiatives

LOOKING FORWARD

  • Working on the 12 case packaging

  • Finalizing an order for printed cans

  • Hiring a marketing intern

  • Continuing work on our custom bottle design

THINGS WE NEED HELP WITH

  • Hiring a marketing intern.

All, Marketing TeamDooma Wendschuh
Marketing Team Update September 7, 2018
 
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THIS WEEK'S UPDATE

  • Continued work on new business plan design

  • Received finished Cambridge Bay bottle caps

  • Preliminary interviews with multiple marketing intern applicants

  • Continued development on domain strategy for purchase

  • New press out, see the news section of the website

LOOKING FORWARD

  • Confirming our label design with our co-packer

  • Working on our custom bottle design

THINGS WE NEED HELP WITH

  • Hiring a marketing intern.

All, Marketing TeamDooma Wendschuh
Marketing Team Update August 31, 2018
 
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THIS WEEK'S UPDATE

  • Recreating the business plan with company updates
  • Development of the bottles in 3d Rendering for Dagga, Cambridge Bay, and Rökt Lager.
  • Setting up interviews for marketing team interns
  • Discussed social media strategies for upcoming brand pages with our PR company
  • Progress on domain names to own
  • Communicating with Product Team regarding packaging details for the new brewery 

LOOKING FORWARD

  • Preliminary interviews for marketing interns
  • Continuing social media strategy
  • Receiving Cambridge Bay bottle caps

THINGS WE NEED HELP WITH

  • Hiring a marketing intern.
Marketing Team Update August 24, 2018
 
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THIS WEEK'S UPDATE

  • New 3D renders of Dagga bottle 
  • Adjusting Cambridge Bay brand bible and graphics 
  • Artwork for 12 pack carton 
  • Strategize domains for all of our brands
  • New photos from last weeks adventures, check them out on Flickr!
  • Reviewing candidates for a marketing intern 
  • As always, more press out. See the news section on the website.

LOOKING FORWARD

  • ompleting the 12 pack case
  • Fine tuning Cambridge Bay brand bible 
  • Launching social media pages for Cambridge Bay 
  • Confirming bottle artwork with contract brewer

THINGS WE NEED HELP WITH

  • Hiring a marketing intern.
Marketing Team Update August 17, 2018
 
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THIS WEEK'S UPDATE

  • With multiple meetings this week, we have given shape to the Cambridge Bay brand and have a clear idea of the brands identity and the message we want to convey. Stay tuned for what is ahead, because it is very exciting! 
  • We had a successful video shoot directed by Dooma’s talented wife Kathia. It was a fun day and there was so much preparation leading up to it. We are anxiously waiting to see the results of these efforts.  
  • More variations of 3D renderings for the Cambridge Bay promotional video.  
  • We sent out a press release regarding the closing of the series A round.    
  • With all the excitement that took place this week, we have a great new assortment of photos for press use.  

LOOKING FORWARD

  • We received samples for the outer packaging of bottles and cans, now we can start the artwork. 
  • Receiving our PB hats delivery
  • Continuing with CB brand bible

 

THINGS WE NEED HELP WITH

  • Hiring a marketing intern.
Marketing Team Update August 10, 2018
 
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THIS WEEK'S UPDATE

  • The animation renders are wrapping up to completion - they are looking really good! We are making further arrangements for the video shoot, sourcing out the required props.
  • We received proofs of our bottle and can labels, which means we are one step ahead with our dry goods. We also received some samples of outer packaging and will get started on the artwork shortly. We made the decision to switch to red bottle caps after viewing the gold coloured samples.
  • Attention was given to revising incorrect press. We are thrilled to be receiving so much media attention, but although a broken "telephone chain" happens, we are putting forth effort to ensure the information from any and every source is accurate.
  • The final sample came in for our PB hat and it looks perfect. We are placing an order and will hopefully have them soon for distribution! 

LOOKING FORWARD

  • Meetings set up next week to finally outline the Cambridge Bay brand guide. 

THINGS WE NEED HELP WITH

  • Hiring a marketing intern.
Marketing Team Update August 3, 2018
 
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THIS WEEK'S UPDATE

  • With great efforts, packaging is in progress with suppliers. We have been fine tuning the artwork according to specifications and look forward to seeing the printed samples.
  • We also had a meeting with Saxco to pick up where we left off with our custom bottle.
  • We will get an idea of our cans appearance in about a week, because we have ordered a small batch of sample cans for an upcoming video shoot. We have also been spending time on a 3d film rendering for the same video project.
  • In preparation for our new websites, we have begun brainstorming domains that we should purchase as a way of protecting our brand.
  • A few more items of press came out this week, which provoked more curiosity via social media.

 

LOOKING FORWARD

  • Brand guide 
  • Business plan 
  • Outer packaging completion 
  • Receiving revised hat proof and giving go ahead

THINGS WE NEED HELP WITH

  • Follow up with dry goods production
  • Sourcing cans 
  • Branding for Cambridge Bay
Marketing Team Update July 27, 2018
 
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THIS WEEK'S UPDATE

  • We have been consumed by all the amazing press this week! It all started with The Guardian and continued to snowball for days resulting in over 392 pick-ups. Seth Meyers even made a tongue-in-cheek mention on his show about scientists in Canada working to create the worlds first beer brewed from cannabis. Although he didn’t mention Province Brands, we know who he is referring to. With press, comes many inquiries. We have received many messages from media, consumers and investors though our social media channels. We truly have fans! 

LOOKING FORWARD

  • Create the brand-guide for Cambridge Bay
  • Media campaign for Cambridge Bay 

THINGS WE NEED HELP WITH

  • Follow up with dry goods production
  • Sourcing cans 
  • Branding for Cambridge Bay