Posts in Marketing Team
Marketing Team Update February 8, 2019
 
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THIS WEEK'S UPDATE

  • Continue work with legal on proposed regulations for packaging

  • Revising plan for other packaging material

  • New renders for sleek can version

  • Continued with with brand guides

  • Released press for Murphys Hospitality Group deal (visit news section for updates)

  • Application for The Beer Store and location selection

  • Cambridge Bay swag arrived!

  • Rework Dagga packaging

  • Updated photos of Grimsby facility, see on Flickr

  • Social media scheduling

  • Responses to investment inquiries that came in through social media

  • Creating new itinerary for tour next week

LOOKING FORWARD

  • Researching foil tops for cans

  • Continued research on childproof qualification

  • Progress on Rokt brand guide

  • Continued work with Dagga brand guide

  • Creating new social media content

  • Strategizing brand executions according to proposed regulations

  • Receiving videos from test brew

  • Submitting revised can art

THINGS WE NEED HELP WITH

  • Continued guidance regarding proposed Health Canada regulations for marketing

  • How to license packaging for child resistant standard

  • Growing social media platforms

Marketing Team Update February 1, 2019
 
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THIS WEEK'S UPDATE

  • We started working with Golin PR to help with with PR for lobbying health Canada

  • Problem solving packaging orders for first consumer brew since recent changes, researching new options for location information on can

  • Considering foil tops on cans

  • Negotiating minimum orders with suppliers

  • Refining brand guides (continuation from previous weeks)

  • Revising draft of press release for Murphy’s Group with plans to publish next Tuesday

  • Social media content creating and scheduling

  • Continued work with legal team on application for The Beer Store, and in the process of selecting retail locations

  • Conference call with XOolutions supplier and product team to discuss potential child-resistant can

  • Revising 3D renders for Cambridge Bay

  • Revising Yandi packaging to fit proposed guidelines

  • Working on Dagga packaging and brand guide

LOOKING FORWARD

  • Receiving Cambridge Bay Toques, caps and t-shirts hopefully by end of next week

  • Continued research on childproof qualification

  • Progress on Rokt brand guide

  • Continued work with Dagga brand guide

  • Publishing press release for Murphy’s Group

  • Creating new social media content

  • Receiving proofs for Yukon Cambridge Bay packaging

  • Launching social media and website for Cambridge Bay

  • Discussions with consumer research company

  • Working on new website for lobbying cannabis beverages

THINGS WE NEED HELP WITH

  • Continued guidance regarding proposed Health Canada regulations for marketing

  • How to license packaging for child resistant standard

  • Growing social media platforms

Marketing Team Update January 25, 2019
 
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THIS WEEK'S UPDATE

  • Received guidelines from legal and revising artwork as per proposed regulations

  • Revising plan for dry goods with recent changes to brewing schedule and location

  • Researching new options and negotiating with can supplier

  • Continued work on Dagga brand guide

  • Completed press release for Murphy’s Group with plans to publish on Tuesday

  • Edits to other brand guides

  • Social media scheduling

  • Working with legal team on application for The Beer Store, and in the process of selecting retail locations

  • Working on saga guide

  • Colour correcting Cambridge Bay can art to match red tabs delivered to Grimsby

LOOKING FORWARD

  • Research on childproof qualification

  • Progress on Rokt brand guide

  • Continued work with Dagga brand guide

  • Publishing press release for Murphy’s Group

  • Creating new social media content (running out of images from Grimsby demolition)

  • Receiving proofs for Yukon Cambridge Bay packaging

  • Launching social media and website for Cambridge Bay

  • Discussions with consumer research company

  • Working on new website for lobbying cannabis beverages

THINGS WE NEED HELP WITH

  • Continued guidance regarding proposed Health Canada regulations for marketing Growing social media platforms

Marketing Team Update January 18, 2019
 
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THIS WEEK'S UPDATE

  • Meeting with legal team regarding proposed regulations

  • Completed Yandi Gold brand bible

  • Brainstorming ideas of brand swag for Yandi Gold

  • Received samples of brand swag for Cambridge Bay

  • Began rebranding for alcohol beer, project put on hold for now

  • Starting brand guide for Dagga

  • Press for Canadian Hemp Farmers Alliance has been released

  • Working on press release for Murphy’s Group

  • Translating updated copy on website to French

LOOKING FORWARD

  • Progress on Rokt brand guide

  • Completing press release for Murphy’s Group

  • Continued visual documentation of Grimsby construction

  • Receiving complete line of Cambridge Bay swag (most likely in February)

  • Receiving proofs for Yukon Cambridge Bay packaging

  • Launching social media and website for Cambridge Bay

  • Discussions with consumer research company

  • Working on new website for lobbying cannabis beverages

  • Finalizing information for alcohol beer to continue progress with packaging

  • Receiving custom can ends to Grimsby location

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing

  • Growing social media platforms

Marketing Team Update January 11, 2019
 
 

THIS WEEK'S UPDATE

  • Worked thoroughly on brand guide for Yandi Gold  

  • New high res renders for upcoming presentation

  • Created samples of Cambridge Bay swag

  • Put together printed itinerary for Cambodian tour

  • Photographed continuation of Grimsby demolition  

  • Visited packaging facility for dry goods to work out technicalities  

  • Social media content scheduling

  • Finishing up press release for CHFA

  • Working out details to sell swag online  

  • Discussions with consumer marketing company

LOOKING FORWARD

  • Marketing team meeting to discuss proposed regulations

  • Finishing up Yandi Gold brand guide and moving on to Dagga and Rokt

  • Releasing press for CHFA, anticipating outcome

  • Continued visual documentation of Grimsby construction

  • Receiving complete line of Cambridge Bay swag

  • Receiving proofs for Yukon Cambridge Bay packaging  

  • Launching social media and website for Cambridge Bay

  • Discussions with consumer research company  

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing

  • Growing social media platforms

Marketing Team Update January 4, 2019
 
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THIS WEEK'S UPDATE

  • Working on brand concepts for Yandi Gold, Rokt, and Dagga

  • Working on business plan

  • Worked with videographer for test brew

  • Photographed beginnings of Grimsby demolition

  • Troubleshooting technicalities for 24 pack carton

  • Social media content scheduling

  • Visit news section of our website for recent press

LOOKING FORWARD

  • Revising branding based on recent Health Canada Guidelines

  • Releasing press for CHFA

  • Oscar’s visit to Toronto

  • Going to Grimsby to photograph construction site

  • Receiving line of Cambridge Bay swag

  • Receiving proofs for Yukon Cambridge Bay packaging

  • Launching social media and website for Cambridge Bay

  • Discussions with consumer research company

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing

  • Growing social media platforms

Marketing Team Update December 14, 2018
 
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THIS WEEK'S UPDATE

  • Cambridge Bay brand guide

  • Province Brands brand guide

  • Colour scheme for interior of brewery for Province Brands

  • Finished INRS videos and posted them on all our social media pages for view

  • Press release for Canadian Hemp Farmers Alliance in the works

  • Social media content creating and scheduling, discussing growth strategy for new accounts

  • Viewing potential Toronto office spaces

  • Received cans for test batch of Cambridge Bay Pilsner

  • More work with 6 pack and 24 pack packaging

  • Cambridge Bay website

  • Province Brands website

LOOKING FORWARD

  • Receiving line of Cambridge Bay swag that we created

  • Receiving proofs for Yukon Cambridge Bay packaging

  • Launching social media and website for Cambridge Bay

  • Starting brand guides for Rokt, Yandi Gold and Dagga

  • Hiring videographer for brew day next week

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing

  • Growing social media platforms

Marketing Team Update December 7, 2018
 
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THIS WEEK'S UPDATE

  • Cambridge Bay swag!! Stay tuned, it is very exciting

  • Cambridge Bay test batch of sleeved cans are ready and will soon ship to our Grimsby facility

  • Cambridge Bay photoshoot prep, deciding on the feel of how they should be executed

  • New Version of business plan

  • Cambridge Bay brand guide

  • Press release for white label deal with Bell City Brewing with at least 113 pick ups, see the news section of our website for a few pieces of press.

  • Working on press release for Canadian Hemp Farmers Alliance

  • Social media content creating and scheduling, discussing growth strategy for new accounts

  • Refining videos taken at INRS

  • Viewing potential Toronto office spaces

  • More follow ups with suppliers for Cambridge Bay packaging

  • Sorting out a problem we ran in to with a technique applied to the printed cans

LOOKING FORWARD

  • Receiving proofs for Yukon Cambridge Bay packaging

  • Launching social media and website for Cambridge Bay

  • Upcoming press release for next week

  • Continued work with creating Cambridge Bay swag, and seeing some proofs

  • Making arrangements for photoshoot

  • New press release pick up

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing

  • Growing social media platforms

 

In color

 
Marketing Team Update November 30, 2018
 
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THIS WEEK'S UPDATE

  • Press release for white label deal with Georgian Bay Biomed, see the news section of our website.

  • Working on next weeks press release for Bell City, as well as another one coming up for Canadian Hemp Farmers Alliance

  • Creating 3D render for Bell City image on press release with their graphics

  • Follow-ups with suppliers for Cambridge Bay packaging

  • Speaking with Grain and Grit about packaging for local brew

  • Continued work in GNC artwork, branding, and renders

  • Recreated Cambridge Bay 3D render for web and advertisement

  • Creating Cambridge Bay Pilsner ad

  • Social media content creating and scheduling

  • Finalizing videos taken at INRS

  • Discussions for Cambridge Bay photoshoot

LOOKING FORWARD

  • Receiving proofs for Yukon Cambridge Bay packaging

  • Submitting ad for CannaInvestor Magazine

  • Launching social media and website for Cambridge Bay

  • Upcoming press release for next week

  • Continued work with creating Cambridge Bay patches

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing

  • Growing social media platforms

Marketing Team Update November 23, 2018
 
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THIS WEEK'S UPDATE

  • Press release for white label deal with Lost Craft Beer was a huge success! See the news section of our website for the pick ups.

  • Working on next weeks press release for Georgian Bay Biomed

  • Working with a Canadian clothing label to have finely crafted custom patches made for Cambridge Bay.

  • Artwork for for Cambridge Bay packaging coming to completion, all files have now been submitted to suppliers for proofing.

  • Arranging storage facility to dry goods, confirming other technicalities with Yukon Brewing.

  • Concepts for health/sports company pitch, including designs, 3D renderings, and presentation.

  • Social media content creating and scheduling.

LOOKING FORWARD

  • Revising renderings for all Cambridge Bay products

  • Finalizing proofs for packaging

  • Creating our first Cambridge Bay ad

  • Social media campaigns and speaking with new PR agency

  • Upcoming press release for next week, stay tuned!

  • Working on Cambridge Bay website - writing up copy

  • Continued work with creating Cambridge Bay patches

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing

  • Growing social media platforms

Marketing Team Update November 16, 2018
 
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THIS WEEK'S UPDATE

  • About to hire a new PR company

  • Sent out a press release about our white label agreement with Brock Street Brewing, which lead to additional press. Please see the news section of our website.

  • Creating a Cambridge Bay patch (see above), and sourcing Canadian suppliers to produce these with premium quality for a collection of swag.

  • Cambridge Bay brand guide nearing completion

  • Changes to packaging

  • Social media strategizing

LOOKING FORWARD

  • Social media campaigns and speaking with new PR agency

  • Upcoming press release for next week, stay tuned!

  • Working on Cambridge Bay Website

  • Continued work with creating Cambridge Bay patches

  • Completing work on outer packaging for Cambridge Bay Pilsner

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing

  • Growing social media platforms

Marketing Team Update November 9, 2018
 
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THIS WEEK'S UPDATE

  • Campaign strategy

  • Brand Bible

  • We sent out a press release announcing our first product, Cambridge Bay Pilsner, and our contract with Yukon Brewing

  • Writing new press releases for recent white label agreements

  • New press which you can see on our website

  • Meeting with potential new PR firm

  • Continued work with finalizing cans

  • Continued work with 6 pack cans carton

  • Submitted artwork for 24 pack cans carton

  • Meeting with new supplier for child resistant cans

  • We got our PB cap delivery!

LOOKING FORWARD

  • Social media campaigns

  • Posting the new press releases and seeing the realists

  • Discussing media campaigns for Cambridge Bay

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing growing social media platforms

Marketing Team Update November 2, 2018
 
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THIS WEEK'S UPDATE

  • New photos and soon to be videos from photographer we sent to INRS - see Flickr page

  • Brand Bible for Cambridge Bay

  • Finalizing 3 upcoming press releases

  • Ordered a variation of cans for a test batch

  • Discussions with a new supplier regarding child resistant cans

  • Furthering discussions with advisors for cannabis regulations in regards to packaging

  • Working on 6 and completing 24 pack cartons

LOOKING FORWARD

  • Social media campaigns

  • Posting the new press releases and seeing the realists

  • Discussing media campaigns for Cambridge Bay

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing Growing social media platforms

Marketing Team Update October 26, 2018
 
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THIS WEEK'S UPDATE

  • Reversed the colour scheme on our Cambridge Bay products - Cambridge Bay Pilsner bottles and cans will now be green, while Cambridge Bay Grand will be brown.

  • Final can artwork has been submitted for production

  • Designing a new slim can to accommodate size regulations while maintaining aesthetic standards

  • Took a trip to Grimsby to photograph the facility pre-demolition, see the photos here.

  • Sent a photographer to INRS facility in Quebec. We will hopefully get the content next week.

  • Translating our website to French

  • Continuing writing multiple press releases

  • See new press in the news section

LOOKING FORWARD

  • Social media campaigns

  • Completing outer packaging for Cambridge Bay

  • Submitting press releases

THINGS WE NEED HELP WITH

  • Marketing guidance regarding potential Health Canada regulations

Marketing Team Update October 19, 2018
 
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THIS WEEK'S UPDATE

  • Spent half of this week at Pack Expo with the Product Team, where we learned about new packaging options and learned how we can work with Greg on the packaging line.

  • The bond between the Product Team and the Marketing Team is now much stronger

  • Great new options for outer packaging

  • Research how bottling machinery will effect our design process

  • Learned about what kind of bottle mould is possible and what is not

  • Thinking about what system or standard we can have in a production line regarding design labeling standards

  • Possible solutions for child proof bottles and cans

  • Interviewing new PR company

  • Hiring plan 2019

  • Marketing budget 2019

  • Strategizing new website, and updating current website for going public

  • See new press in the news section

LOOKING FORWARD

  • Building out social media campaign for Cambridge Bay Pilsner

  • PB hat arrival

  • Creating PB t-shirts

  • Creating childproof packaging that fulfills potential Health Canada standards while maintaining our own design standards

  • Releasing upcoming press

THINGS WE NEED HELP WITH

  • Reminder to follow and engage our social media accounts to generate circulation and grow our following. We are on Facebook, Instagram, LinkedIn and Twitter. We also have a YouTube channel and update our Flickr account regularly.

Marketing Team Update October 12, 2018
 
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THIS WEEK'S UPDATE

  • The most exciting news is that our intern, Masa Song, started this week

  • New PR company interviews

  • AGM Preparation, including event planning and marketing presentation

  • New pieces of press, check the news section of our website

  • We are communicating with potential photographers to shoot at our production facility in Quebec later this month

  • Discussion with our PR company regarding strategy for press releases and launching new social media accounts

  • Writing press release for Yukon contract

  • Hiring plan 2019

  • Prep for packaging trade show in Chicago

  • Processing orders for our first brew dry goods

LOOKING FORWARD

  • Beverage packaging trade show

  • Building out Social Media campaign for Cambridge Bay Pilsner

  • PB hat arrival

  • Creating PB t-shirts

THINGS WE NEED HELP WITH

  • Reminder to follow and engage our social media accounts to generate circulation and grow our following. We are on Facebook, Instagram, LinkedIn and Twitter. We also have a YouTube channel and update our Flickr account regularly.

Marketing Team Update October 5, 2018
 
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THIS WEEK'S UPDATE

  • Fundraising presentation for Elad

  • Revise the business plan and add new pages for legal

  • Bottle overview outer packaging for 12 pack of Cambridge Bay artwork

  • Exploring options for 6 pack

  • Revisions to bottle label

  • Speaking to suppliers for new swag

  • Arranging event for annual shareholder meeting

  • Starting to work on press release for Yukon contract

  • Researching childproof packaging

LOOKING FORWARD

  • First day for new marketing intern

  • Social media strategizing with PR company

  • Releasing new press

  • Lab and facility photography for social media, etc.

  • Hearing back from Yukon Brewing regarding custom can ends sample run

THINGS WE NEED HELP WITH

  • Reminder to follow and engage our social media accounts to generate circulation and grow our following. We are on Facebook, Instagram, LinkedIn and Twitter. We also have a YouTube channel and update our Flickr account regularly.

Marketing Team Update September 28, 2018
 
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THIS WEEK'S UPDATE

  • Press release about our going public with Colson

  • Recreated bottle label and submit to supplier due to technicalities

  • Created two new visions of our business plan and sending them to print

  • Dry goods overview for production team

  • Discussions with Greg on packaging options

  • Hired a marketing intern to start next week

LOOKING FORWARD

  • Ready to place order with can supplier as soon as contract with Yukon is signed

  • Cambridge Bay brand guide progress

  • Working with our new intern on marketing strategies and events

  • Continued work on 3d bottle design

THINGS WE NEED HELP WITH

  • Reminder to follow and engage our social media accounts to generate circulation and grow our following. We are on Facebook, Instagram, LinkedIn and Twitter. We also have a YouTube channel and update our Flickr account regularly.

Marketing Team Update September 21, 2018
 
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THIS WEEK'S UPDATE

  • Backtrack on bottle label due to technical issues

  • Progress with can production

  • Update business plan and print new version

  • Packaging overview Intern interviews

  • Social media inquiries

LOOKING FORWARD

  • Signing off on bottle label and cans

  • Cambridge Bay brand guide progress

THINGS WE NEED HELP WITH

  • Hiring a marketing intern

All, Marketing TeamDooma Wendschuh
Marketing Team Update September 14, 2018
 
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THIS WEEK'S UPDATE

  • Continuing on variations of business plans for different uses, including printed versions for the upcoming conferences

  • Creating an overview of packaging for the product team to streamline future orders

  • Finalizing edits for our new promotional video

  • Coordinating delivery of supplies with Yukon Brewing

  • Investment inquiries via social media

  • Social media initiatives

LOOKING FORWARD

  • Working on the 12 case packaging

  • Finalizing an order for printed cans

  • Hiring a marketing intern

  • Continuing work on our custom bottle design

THINGS WE NEED HELP WITH

  • Hiring a marketing intern.

All, Marketing TeamDooma Wendschuh