We've all been working so hard lately. This is maybe the hardest I have ever worked in my life. But the good news is the work is beginning to pay off. We've been making real progress. I can't tell you how proud I am of everything we've accomplished. This weekend I was out jogging and listening to business podcasts as usual and I heard one that really made me stop and think. It was about what motivates people to work. Here's the link. I highly recommend listening.
So obviously no one on Team Province is motivated by the money - because the truth is, we don't pay that well. So what is it that's getting us all up in the morning, and keeping us in the office so late every night? What is it that pushes us to keep pushing ourselves past our breaking points? Well, for me it's really simple: I'm in this to produce a healthier and safer alternative to alcohol. I don't have a problem with alcohol, just like I don't have a problem with cigarettes. Anyone who wants to can smoke, but at least these days, people understand the harms of tobacco. I choose not to smoke because I don't want to do harm to my health and longevity, and I know the scope and magnitude of that likely harm. This information has been made public. If you went back in time to the 1960's doctors would be telling you to smoke more when you left their office. Back in those days we'd all be smoking because we didn't understand the harms.
Today we're approaching a tipping point. People are beginning to see alcohol in the same way we see cigarettes. Not everyone, not most people, not even a a lot of people but some people. I love alcohol, but I've seen how harmful it can be to people I love. I've seen the damage it can do, the lives it can ruin. Like I said, I don't have a problem with alcohol. I have a problem with two things 1) the lack of knowledge and information about the harms of alcohol (if this information was more widespread - as it is with tobacco, more people could make informed decisions about whether or not and how often to partake) and 2) the fact that there really is no legal alternative to alcohol. There's nothing else that can do anything close to what alcohol does to our brains which is legal in the same types of situations where alcohol is legal.
Province can solve both of these problems. That's what motivates me to work through just about every weekend, and late into the night just about every night. But I realized I don't know what motivates most of you. So today I wanted to share a video I made (below) - It's me reading my presentation for the Kahner Global Cannabis Private Investment Summit. Some of you have seen me pitch before, but this is a new pitch. I'm just starting to practice my pitch, so I haven't figured out where to put the emphasis, and my tone of voice is not right in a lot of parts. Also in this reading I went a bit over the 7 minute time limit. But I'm hoping everyone will watch this and ignore all the flaws. I'm hoping you'll enjoy the story and find meaning in our mission - like I do every day. Comments / feedback welcome.