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Business Development & Fundraising Team Update January 11, 2019
 
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THIS WEEK’S UPDATE

  • Mixed news on the business development and fundraising front. Oscar and I had an amazing meeting with a major international beverage company. We are coordinating next steps with them. At the same time we had two other major beverage companies cancel tours which were supposed to take place this week. The tours will be rescheduled, but we are out more than $5k in nonrefundable expenses. We hope to get the tours rebooked soon.

  • We are hosting a tasting event for a major beverage company this coming week and if they like the beverage they will likely recommend to their board that they invest.

  • We have received positive responses to our roadshow plans, and I will be travelling soon to hopefully get some good commitments for this round.

LOOKING FORWARD

  • Between now and the end of February we are launching a roadshow to raise capital for our series b round. If you know anyone we should visit or anyone who might be looking for a good investment opportunity please let us know.

  • We are expecting at least two tours with major beverage companies in the next month.

THINGS WE NEED HELP WITH

  • We are still looking to hire a chief business developer officer and a president.

  • We are in a fundraising phase so if you know anyone interested please send them our way.

Productivity Team Update January 11, 2019
 
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THIS WEEK'S UPDATE

  • This past week, we spent a good deal of the team’s time working on planning a tour for potential investors.

  • We are also still working to fill several key roles. If you have any recommendations for the positions below, please let us know.

  • An Assistant Brewer accepted our offer to join the team and we’re excited to have him start soon. We’re also in discussions with people on several open offers.

  • We purchased safety equipment for our facility and have begun building out our Health and Safety Program.

LOOKING FORWARD

  • This coming week will still be busy with the tour, especially since we added a second tour for this week, and another in February that will need to be built out.

  • We need to finalize all the open offers we have out to candidates.

  • With Steven out this past week, we need to catch up on some SmartSheet clean-up, and provide some additional help to the science team in building out some key projects.

THINGS WE NEED HELP WITH

  • We’re still looking for a U.S.-based recruiter to diversify our searches. If you have any recommendations, reach out to caitlin@provincebrands.com.

Marketing Team Update January 11, 2019
 
 

THIS WEEK'S UPDATE

  • Worked thoroughly on brand guide for Yandi Gold  

  • New high res renders for upcoming presentation

  • Created samples of Cambridge Bay swag

  • Put together printed itinerary for Cambodian tour

  • Photographed continuation of Grimsby demolition  

  • Visited packaging facility for dry goods to work out technicalities  

  • Social media content scheduling

  • Finishing up press release for CHFA

  • Working out details to sell swag online  

  • Discussions with consumer marketing company

LOOKING FORWARD

  • Marketing team meeting to discuss proposed regulations

  • Finishing up Yandi Gold brand guide and moving on to Dagga and Rokt

  • Releasing press for CHFA, anticipating outcome

  • Continued visual documentation of Grimsby construction

  • Receiving complete line of Cambridge Bay swag

  • Receiving proofs for Yukon Cambridge Bay packaging  

  • Launching social media and website for Cambridge Bay

  • Discussions with consumer research company  

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing

  • Growing social media platforms

Product Team Update January 11, 2019
 
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THIS WEEK'S UPDATE

  • The bulk of the team’s time was spent updating the business model and preparing for the upcoming investor tours.

  • The protocols were written for the hot water trials and acidulation trials. Loyalist has started the hot water trials and Glen Falls has submitted a proposal for the acidulation trials.

  • Negotiated pricing with Burkert on a 20BBL brewhouse after the receiver for DME rescinded on our agreement. The request for expenditure has been submitted to the board and we are waiting on approval.

  • Revised the agreement with DME receiver to obtain cellar tanks in return for our deposit.

  • We received the tornado pulper and FLPR.

  • Demolition of the second floor should be finishing up this week. The contractors will then be moving into the warehouse to remove the wooden mezzanine.

  • Completed fermentation of the most recent beer samples.

LOOKING FORWARD

  • Finalize the agreement with Burkert for the 20BBL system once board approval is received.

  • Continue the hot water trials at Loyalist and begin the acidulation trials at Glen Falls

  • Continue the design on the pre-treatment plant

  • Finalize the packaging line design and submit pricing for board approval

  • Package beer samples

  • Develop construction specifications and detailed drawings for the laboratory.

THINGS WE NEED HELP WITH

  • We are falling behind on engineering, safety and construction documentation. We do have a new person coming in to support this work but we would like to hire a student to assist with this.

All, Product TeamDooma Wendschuh
Team Member Spotlight / Carte Blanche January 11, 2019
 
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John Mogk, Chief Operating Officer

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Hi, I'm John Mogk and I'm thrilled to be joining the Province Brands team.  I truly believe this represents an excellent opportunity to leverage my past experience of growing manufacturing and distribution businesses into the exciting, emerging market of recreational cannabis.

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I began my career in the automotive sector, rising thru the engineering ranks to the position of general manager with various subsidiaries of Linamar Corporation. This period was characterized by rapid growth, numerous product launches, significant capital investments, cost control and continuous improvement. After this experience and completing an MBA, I was fortunate to have the opportunity to leverage these skills and experiences to be part of Linamar's launch team into China which was followed by leading a brownfield development in Ontario.

After 12 years, I packed up the family and moved west to Edmonton, AB to become the Canadian General Manager of construction equipment for a multi-national oilfield services company. Four years later this led to an opportunity to build a business to design and manufacture in-house hydraulic-fracturing valve equipment for a Canadian oilfield pressure pumping business. This role included the integration of an acquisition, commercializing a newly engineered valve technology and the planning and construction of a greenfield facility in Alberta. My time in Edmonton coincided with the Oilers Decade of Darkness and as fate would have it, we decided to move just as the Oilers drafted Connor McDavid.

After two oil price busts in just seven years, I sought some industry stability and joined aerospace manufacturing company Precision Castparts (PCC) as Vice-President and General Manager of a $70M precision machining and assembly business in Wichita, KS. This facility had transitioned relatively recently from family owned to part of PCC which was subsequently purchased by Berkshire Hathaway a few months after I joined.  Obviously this period was marked by considerable change transitioning this business to the PCC operations model and seizing the benefits of acquisition.  In 2017, I accepted a transfer to our Canadian division which brought us full-circle back to southern Ontario after a fantastic nine-year adventure.

In my spare time I enjoy traveling, keeping active and spending as much time with my wife and young children. My family has always supported my career whether it entailed going back to school, working overseas or relocating a few times. They are just as committed to supporting me in this new venture. In fact, since I've joined Province Brands, my son has taken to calling me "The Alcohol Killa".

Marketing Team Update January 4, 2019
 
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THIS WEEK'S UPDATE

  • Working on brand concepts for Yandi Gold, Rokt, and Dagga

  • Working on business plan

  • Worked with videographer for test brew

  • Photographed beginnings of Grimsby demolition

  • Troubleshooting technicalities for 24 pack carton

  • Social media content scheduling

  • Visit news section of our website for recent press

LOOKING FORWARD

  • Revising branding based on recent Health Canada Guidelines

  • Releasing press for CHFA

  • Oscar’s visit to Toronto

  • Going to Grimsby to photograph construction site

  • Receiving line of Cambridge Bay swag

  • Receiving proofs for Yukon Cambridge Bay packaging

  • Launching social media and website for Cambridge Bay

  • Discussions with consumer research company

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing

  • Growing social media platforms

Productivity Team Update January 4, 2019
 
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THIS WEEK'S UPDATE

  • Top priority is still filling several key roles. If you have any recommendations for the positions below, please reach out. Your suggestions have already been incredibly helpful, and we have several promising candidates, but we never like to stop the search until an offer is accepted.

  • We were thrilled to welcome a new COO, John Mogk, and business development and fundraising manager, Dylan Rogers. We completed initial training and expect great things from our expanding team!

  • We joined the Product Team’s end-of-year planning meeting. It was inspiring to see the group effort to plan for success in the coming year.

  • We received all our new computers and just need to get them set-up for the team.

LOOKING FORWARD

  • Top priority this week is planning an important tour for a potential group of investors.

  • We need to plan a visit for a potential key science candidate.

  • We need to build out all of the Product Team’s plans from the end-of-year meeting, including hiring needs.

  • We need to hold the call to go over the End-of-Year-Review Materials with the founders.

THINGS WE NEED HELP WITH

  • We’re still looking for a U.S.-based recruiter to diversify our searches. If you have any recommendations, reach out to caitlin@provincebrands.com.

Business Development & Fundraising Team Update January 4, 2019
 
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THIS WEEK’S UPDATE

  • As many of you know we have split our funding round into a brokered round and a concurrent non-brokered round.

  • Our newest team member, Dylan Rogers, closed three investments in our non-brokered round in his first week with the team. The first of those has already been deposited in our account.

  • Another new team member, Lauren Maillian, recently began making some introductions to some very promising leads.

  • Dooma and Oscar are travelling right now meeting with a multinational, multi-billion dollar beverage company which has expressed interest in entering into exclusive negotiations to fully fund our current round

LOOKING FORWARD

  • A different multi-billion dollar Venture Capital / Private Equity firm will be visiting our facility the 15th – 19th for a tour related to making a possible investment.

  • We are planning a roadshow to meet with prospective investors the week of the 21st. Please let us know if there is anyone we should meet.

  • We will be presenting at the Arcview Conference in Los Angeles on Feb 5th. Let us know if there’s anyone in the area we should meet.

THINGS WE NEED HELP WITH

  • We are looking for a chief business development officer to help us with our business development and fundraising efforts.

  • We are still looking for a president to work alongside Dooma.

Team Member Spotlight / Carte Blanche January 4, 2019
 
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Dylan Rogers, Business Development & Fundraising Manager

My name is Dylan Rogers, and I’m excited to have joined the Province Brands team as Business Development & Fundraising Manager to continue my career in the best industry on earth. Though I’ve only worked full-time in the industry for 16 months or so, I was lucky enough to have family members invest in the space back in 2013 when the medical cannabis laws changed and as such have been following the industry like the back of my hand ever since.  

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After building a following commenting on the cannabis space online, I was approached by two websites (setyourstop.com and CannaInvestor Magazine) to start producing content for them.  At the time, I was working as a Business Intelligence Analyst at Medavie Blue Cross and timing my work day so that I could be available to trade the open and close of the markets (much easier to do on Atlantic time like I was). Since I had purchased my first stock only a year and a half prior, I couldn’t believe that I was going to be paid for my commentary. I did that for almost a year prior to being approached by a friend who worked at Organigram who informed me they were in need of someone in the Investor Relations department who could also do financial analysis. Sixteen months of getting to learn and work under the CEO/CFO at a leading Licensed Producer later, I am ready for my next challenge.

Province Brands is a super interesting opportunity for me both as a potential consumer and as an employee looking to advance his career. From the consumer perspective, I am excited as hell to not only try the first beer brewed from cannabis, but that I get to try products which are free of barley, making it so that people who suffer from IBS (like me) can enjoy a beer again without the risk of it ruining the rest of the week. From the career side, I can’t wait to build on my past experiences within cannabis by getting to work in the fastest growing segment within our sphere. The vision is ambitious, but being able to potentially work for a company that creates the cannabis products of tomorrow is incredibly motivating.

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My interests outside of cannabis are wide ranging and change depending on the day but can generally be found within the following areas: Sports, politics, music, finance and probability (+EV for life). One of my main hobbies over the past two years has been building statistical sports betting models in a number of sports so if you happen to run into me over and are a sports fan, please don’t hesitate to reach out. I look forward to growing with this company!

Product Team Update December 14, 2018
 
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THIS WEEK'S UPDATE

  • The Boil at Grain and Grit was completed. The solids within the slurry created some challenges pumping the product from the kettle, through the heat exchanger and back into the tote. The heat exchanger clogged twice forcing us to abandon approx. 25 – 35gal of product at the bottom of the kettle.The lost product was mostly the solids dropping out from the boil. The tote has been returned to refrigerated storage until the filter press trials.

  • The purchase order has been issued for the demolition work. This will begin prior to the holidays and is expected to be completed in early January.

  • The funds for the brewhouse have been transferred to the escrow agent, and we should receive our brewhouse early January at the latest.

  • We received the inspection report on the used front-end equipment for the pre-treatment process. The tornado pulper is in good condition but the chopper and robot were not recommended. We have gone back to the seller with a revised offer on the equipment and will work to close a deal this week.

  • Draft of the dispensary have circulated back and forth between our team and Ehvert.

  • The Loyalist team presented their analysis of a single stage process vs. a 2-stage process. The results of the analysis proved there was no significant benefit to 2 stage process.

  • A meeting was held with Grimsby Power and Fengate this week to discuss the power requirements. Grimsby Power estimates a 6-month lead time on upgrading the utility.

  • Rob Kevwitch has agreed to come on board full-time starting Feb 1 and will be moving to the Grimsby area full-time by April.

  • Three packaging line designs have been submitted and all 3 have been commented on and returned.

LOOKING FORWARD

  • Working to coordinate the delivery and set up of the Brewhouse.

  • Finalize an agreement for the used pre-treatment equipment.

  • Hold a kickoff meeting with the demolition contractors.

  • Hold a working session with the team to build out the plan for achieving our 2019 objectives.

THINGS WE NEED HELP WITH

  • We need to arrange financing for the capital items.

All, Product TeamDooma Wendschuh
Business Development & Fundraising Team Update December 14, 2018
 
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THIS WEEK’S UPDATE

  • We have received a $2 Million commitment for our current round.

  • We hired Dylan Rogers, a new member of our Business Development and Fundraising Team.

  • We are thrilled to welcome Lauren Maillian to our team. She will help with Business Development and Fundraising.

  • We are also welcoming Joe Barron, who has joined as a consultant.

LOOKING FORWARD

  • We are planning an additional roadshow for mid-January to mid-February to hopefully close up our current round. We will be in NYC, Europe and Asia. Let me know if there's anyone you think we should meet.

  • We are also trying to put together our list of conferences to attend in early 2019. Let us know if you are aware of any good fundraising conferences.

THINGS WE NEED HELP WITH

  • Looking for a Chief Business Development Officer to lead this team

  • Looking for less senior business development team members as well.

Productivity Team Update December 14, 2018
 
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THIS WEEK'S UPDATE

  • We’ve begun to prioritizing internal headhunting for several key roles. If you have any recommendations for President, Chief Business Development Officer, or Bioprocess Scientist (find descriptions here: https://www.provincebrands.com/careers) please reach out.

  • At the same time, we’re exploring the option of trying out a retained search for a few roles and negotiated two contracts for those this week.

  • We finalized the terms of our Employee Referral Program for job candidates and will be rolling it out this week.

  • Unfortunately, our final candidate had to pass on our last outstanding offer because of relocation issues, but we plan to stay in contact.

  • We planned a small holiday party for the team.

  • We ordered computers for all new team members, and have a plan in place for future orders.

LOOKING FORWARD

  • We need to decide if we’re moving forward with both or either retained search.

  • We need to build out Smartsheet sheets for the upcoming Product Team planning meeting.

  • We need to plan a call to go over the End-of-Year-Review Materials with the founders.

THINGS WE NEED HELP WITH

  • We’re still looking for a U.S.-based recruiter to diversify our searches. If you have any recommendations, reach out to caitlin@provincebrands.com.

Marketing Team Update December 14, 2018
 
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THIS WEEK'S UPDATE

  • Cambridge Bay brand guide

  • Province Brands brand guide

  • Colour scheme for interior of brewery for Province Brands

  • Finished INRS videos and posted them on all our social media pages for view

  • Press release for Canadian Hemp Farmers Alliance in the works

  • Social media content creating and scheduling, discussing growth strategy for new accounts

  • Viewing potential Toronto office spaces

  • Received cans for test batch of Cambridge Bay Pilsner

  • More work with 6 pack and 24 pack packaging

  • Cambridge Bay website

  • Province Brands website

LOOKING FORWARD

  • Receiving line of Cambridge Bay swag that we created

  • Receiving proofs for Yukon Cambridge Bay packaging

  • Launching social media and website for Cambridge Bay

  • Starting brand guides for Rokt, Yandi Gold and Dagga

  • Hiring videographer for brew day next week

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing

  • Growing social media platforms

Legal & Finance Update December 14, 2018
 
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THIS WEEK’S UPDATE

  • This week we learned that the ACGO announced changes to the allocation of cannabis retail licensing.

  • As the government has indicated it believes there will be a shortage of legal cannabis supply from federally licensed producers. As a result, it has changed the approach to how the AGCO will allocate licenses for private retail stores. Due to this limited supply, the government will allow private cannabis retail stores to open in phases, by providing authority for the AGCO to license up to 25 stores in the initial phase.

  • Instead of accepting and reviewing all new applications as they come in, the government has made a new lottery system to determine who will be able to apply for one of the 25 initial stores. The AGCO will run the lottery and it will be overseen by a third-party fairness monitor. Since Province Brands wishes to participate in the lottery we will submit an Expression of Interest through the AGCO online portal by January 9, 2019. Because of this new lottery system, the AGCO will not begin accepting applications for cannabis retail licenses and authorizations on December 17, as we had been previously preparing for.

  • As a next step, the AGCO will be moving ahead to retain the services of a third-party fairness monitor and will provide them with the rules of the lottery. 

LOOKING FORWARD

  • We are looking forward to hearing back from our security team – the completing the security plan represents the last hurdle/milestone for our licenses. We are also looking forward to submitting our cultivation license in Greece on the 21st! 

THINGS WE NEED HELP WITH

  • We need a bit of help with finding financing options for our more expensive equipment pieces. This is not urgent yet but it is something we would like to plan for in advance. We are trying to set up meetings with government officials in Nunavut and Grimbsy. If you have any contacts in these regional governmental offices please let us know.

  • We are working to prepare our retail license application for recreational sales. If you have any insight or experience with this process please let us know. 

  • We are in need of leadership training programs for our management team. If you know of any helpful classes in this area that you can recommend please let us know.

  • The founders are developing a list of priorities for 2019. We would love your feedback on things you would like to see added to the list. We plan to have licenses (retail sales, processing, and research) submitted buy EoY and we plan to have our first run of alcoholic beverages in stores by Q1, but we are continuing to hone in the list of other priorities. Clearly I can’t list all of the others here, but if you have ideas that you think might not be on our radar, please feel free to reach out. 

Team Member Spotlight / Carte Blanche December 14, 2018
 
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Lauren Maillian, Business Development and Fundraising

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Hi, I’m Lauren Maillian! I’ve been building businesses and brands my entire career. Today, I am the Founder and CEO of LMB Group, a strategic marketing and brand advisory company. I was a Founding Partner at Gen Y Capital Partners, an early stage venture firm focused on investments in mobile and consumer facing technology enabled companies. I am the author of the instant bestselling business memoir, The Path Redefined: Getting To the Top On Your Own Terms.

I have always been ambitious, curious, determined, and passionate which has led me to opportunities to drive innovation-through-entrepreneurship. It’s that same curiosity and understanding of unique opportunity that’s led me to Province Brands— I see and understand the window of opportunity and feel that the company is well positioned to become a key player early in the cannabis space and has the potential to redefine what the beverage category of the future looks like. That’s always been a winning recipe throughout my career! 

I am known to have a unique ability to story-tell, and have brought my brand building talents as an expert onto television as the Master Marketer and co-star of the startup focused docu-series, Quit Your Day Job, on Oxygen (NBCU). But it all really started for me at age 19, when I cofounded a boutique winery that quickly became an internationally recognized award-winning wine brand, making me the youngest self-made winery owner in the country. I served as the Chief Operating Officer of the company from inception through the brand’s acquisition in 2011.

Many call me a multi-hyphenate, a change agent, connector, influencer and media spokesperson because of my demonstrated ability to create messaging that resonates with brands, entrepreneurs, innovators, millennials, and women. I’ve worked with brands such as J.P. Morgan Chase, DeVry, Cover Girl, Bumble and Bumble, and Secret Deodorant to humanize their brands and better tell their stories to more authentically connect with the consumer. My experience is both vast and distinctive given the roles and responsibilities I have had ranging from entrepreneur, investor, advisor, talent, client-focused strategist, and brand marketing thought leader.

I am thrilled to bring my global market leadership to Province Brands; it’s an approach that leverages media, culture, development, finance, strategy and technology to grow brands. Joining Province Brands at this inflection point as they fundraise for the future and begin to think about continued ways to develop new lines of business to sustain the growth of the brand’s bold vision is exciting. I am driven by the belief that there is always an impactful solution to every problem. At heart, I am a detail-oriented strategist with a deep understanding of business operations, management, and formation across various industries. Having lived abroad, I am fairly fluent in French and Spanish, and have traveled the world to more than 50 countries and counting, I consider myself a global citizen.

I have spoken at prestigious institutions including Harvard University, Columbia University, Cornell University; Fortune 500 companies such as Google, Shell, Dell, Ernst and Young (EY), Prudential, Ogilvy, Weber Shandwick, Microsoft, L’Oréal and Bloomberg; and at industry leading conferences and events such as Social Media Week, ColorComm and AdWeek.

Because I hate missing out on compelling opportunities, I have invested in several startups and serve on the Board of Directors at Digital Undivided, a social enterprise that increases the active participation of minority women in the digital space; CoSign, a technology company that allows you to monetize your social media and shareable content; LIQS, a brand of pre-mixed single serve cocktail shots; Levo League, a career content community for Gen-Y women; and Pipeline Angels. I love art and consider collecting contemporary art created by the most promising artists of color to be my passion project with the help of a great art advisor to keeps me in touch with our future masterpieces. 

My work has been featured in national media outlets including Forbes, American Express OPEN Forum, Interactive ONE, Sirius XM Radio, 1010 WIN’s, HuffPost LIVE, AOL Build, Inc. Magazine, Mashable, UPTOWN Magazine, Jet Magazine, CNBC’s Nightly Business Report, MSNBC, FOX 5, CBS New York, Business Insider, Fast Company, and Black Enterprise. In 2011, I was recognized at The White House by the Kauffman Foundation as an Empact100 Award honoree which lists the top 100 entrepreneurs under 30 and in 2013, Essence Magazine named me a “Shot Caller” to watch in business. In 2014, the New York Urban League’s Young Professionals awarded me the honor of Philanthropist of the Year for my charitable involvement and dedication to giving back, in 2015 Kia Motors and UPTOWN Magazine recognized me for being Inspirationally Crafted for my leadership and fearless entrepreneurial journey and in 2015, Smart CEO Magazine named me as a Smart CEO Brava Award Winner. In 2016, Walker’s Legacy named me to their WL50Power List that honors women making strides in the business and philanthropic community.

Philanthropically, I am involved in a few causes that are close to my heart and community, specifically, not-for-profit organizations that affect youth, poverty, education, and the arts. I serve on the Advisory Board of The Metropolitan Museum of Art’s Multicultural Audience Development Initiative (MADI) Committee, as Vice Chair of The Apollo Theater Foundation Young Patrons Steering Committee, New York Urban League’s Development Committee, am a founding member of the Young Entrepreneur Council, and a Lifetime Member of the Children’s Aid Society. I proudly hold a Bachelors of Science, Magna Cum Laude, in International Trade and Marketing from the Fashion Institute of Technology (thought I would go into fashion years ago!). I live in New York City with my life partner Robert, and my two children, Jayden (a soccer star!) and Chloë (my creatively talented mini-me).

Excited to be here and looking forward to getting to know you all!

Legal & Finance Update December 7, 2018
 
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THIS WEEK’S UPDATE

  • This week has been a whirlwind. We are actively working on the last stages of our cannabis licensing.

  • We have been working diligently over the past few months to create a subsidiary in Greece and to finalize a partnership in the area. This week we have drafted a term sheet and are waiting for the agreement to be executed by our partner in Greece.  We will be submitting our license to cultivate cannabis in Greece on December 10th. 

  • This week we got a little bit more guidance from the AGCO about the retail license application process. It is only a small piece of information but it helps guide us.

  • Despite all of the work in these areas as always our primary area of focus is on the research and processing license. Fortunately, the outstanding deliverables for these licenses are related to our security plan. We have an excellent consultant (David Hyde) working on our plan and we hope to complete the review in the next two weeks. This week our Province team worked diligently with David Hyde to perfect the floorplan, the HVAC plan, and the equipment list needed for the licenses as well.  

LOOKING FORWARD

  • We are looking forward to submitting our application to cultivate cannabis in Greece. 

  • We are looking forward to on going on work on the licenses.  

  • Starting work on EoY preparations for 2018 audit and tax filings. 

THINGS WE NEED HELP WITH

  • We need a bit of help with finding financing options for our more expensive equipment pieces. This is not urgent yet but it is something we would like to plan for in advance. We are trying to set up meetings with government officials in Nunavut and Grimbsy. If you have any contacts in these regional governmental offices please let us know.

  • We are working to prepare our retail license application for recreational sales. If you have any insight or experience with this process please let us know. 

  • We are in need of leadership training programs for our management team. If you know of any helpful classes in this area that you can recommend please let us know.

  • The founders are developing a list of priorities for 2019. We would love your feedback on things you would like to see added to the list. We plan to have licenses (retail sales, processing, and research) submitted buy EoY and we plan to have our first run of alcoholic beverages in stores by Q1, but we are continuing to hone in the list of other priorities. Clearly I can’t list all of the others here, but if you have ideas that you think might not be on our radar, please feel free to reach out. 

Marketing Team Update December 7, 2018
 
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THIS WEEK'S UPDATE

  • Cambridge Bay swag!! Stay tuned, it is very exciting

  • Cambridge Bay test batch of sleeved cans are ready and will soon ship to our Grimsby facility

  • Cambridge Bay photoshoot prep, deciding on the feel of how they should be executed

  • New Version of business plan

  • Cambridge Bay brand guide

  • Press release for white label deal with Bell City Brewing with at least 113 pick ups, see the news section of our website for a few pieces of press.

  • Working on press release for Canadian Hemp Farmers Alliance

  • Social media content creating and scheduling, discussing growth strategy for new accounts

  • Refining videos taken at INRS

  • Viewing potential Toronto office spaces

  • More follow ups with suppliers for Cambridge Bay packaging

  • Sorting out a problem we ran in to with a technique applied to the printed cans

LOOKING FORWARD

  • Receiving proofs for Yukon Cambridge Bay packaging

  • Launching social media and website for Cambridge Bay

  • Upcoming press release for next week

  • Continued work with creating Cambridge Bay swag, and seeing some proofs

  • Making arrangements for photoshoot

  • New press release pick up

THINGS WE NEED HELP WITH

  • Continued guidance regarding potential Health Canada regulations for marketing

  • Growing social media platforms

 

In color

 
Productivity Team Update December 7, 2018
 
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THIS WEEK'S UPDATE

  • A new Business Development and Fundraising manager accepted our offer. He’ll be doing his training with Dooma over our holiday break and starting first thing in the new year.

  • We held a meeting with team leaders about a new format for weekly Smartsheet reviews with their direct reports that we hope will help everyone prioritize their tasks more efficiently and make Smartsheet reports more manageable.

  • We found a possible location for a Toronto office and got in all initial paperwork.

  • We completed drafts of a “One-Pager” about the company for potential candidates and the form for an Employee Referral Program that would reward employees for recommending potential candidates.

LOOKING FORWARD

  • We need to follow up on all our outstanding offers and employment agreements.

  • We need to complete drafts of everything for our new system of end-of-year reviews and get it to the Founders to review.

  • We need to finalize our company one-pager and the language for the Employee Referral Program.

THINGS WE NEED HELP WITH

  • Since nothing is certain until a lease is signed, if you have any additional leads on office space near downtown Toronto available for sublet or lease (at least 400sqft, ideally at least 2 rooms, $2,000 - $2,500 rent), reach out to caitlin@provincebrands.com.

Business Development & Fundraising Team Update December 7, 2018
 
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This is Dooma writing. With apologies, this week’s update will be a bit longer, especially as there was no update last week. We’ve had some recent personnel changes in Province Brands’ Business Development and Fundraising team and, while it was not my intention to get involved in managing the team on a day-to-day basis, this is an area where the company really needs my expertise at the moment. For now, I’ll be handling the updates, though they won’t all be this long. Next week I’ll return to the regular format. 

Most importantly, our Series B fundraise is taking a bit longer than was initially anticipated. This is unfortunate. We’re hoping that with new personnel joining our team and an updated strategy, we can get the round closed no later than mid-March 2019.  

A part of the issue was out of our control. Shortly after we opened the funding round, the market for publicly-traded cannabis companies went into free fall and it has not recovered yet. Further, a large number of US-based cannabis companies have since listed publicly and those have pulled investors’ attention away from Canadian companies, which seem to be perceived as a smaller market (since Canada’s population is around 1/10 that of the USA). As a result, there are currently upwards of 60 deals underwritten by Canadian investment banks that were initiated in the first quarter of 2018 and have yet to close or be fully funded. Ours is one of them. The other part of the issue is internal. Province had not adopted the best strategy to help facilitate the capital raise. We are addressing these issues and are developing a much stronger strategy to close more effectively. 

Going forward, Province Brands will bifurcate our $30 million Series B round and offer two paths to investment. We will continue to work with Paradigm and shortly we will launch a non-brokered private placement that we will manage in a manner similar to how we successfully raised our seed, Series A and A2 funding rounds. Both rounds will have the ability to raise up to $30 million CAD, and our current plan is that when the combination of the two raises brings in $30 million (or not more than $34.5 million, as there is a small oversubscription allowance) we will take the company public on the TSXV as planned. This strategy is innovative and complex, and we would certainly love to have your guidance, suggestions and advice. I think most of you have my phone number, but in case you don’t, it is plus one five one four five five zero five eight six eight. 

This past week primarily was spent on restructuring the Business Development and Fundraising team, cleaning up our tools, and preparing to make some major progress in the weeks ahead. We also made a new hire and will have a fifth full-time member join the team in early January. We just added two part-time contractors to the team and a third is joining soon. We are also scheduling meetings for my upcoming trips to Miami, Montreal and London. Let me know if you live in any of these cities and would like to meet. I’d love to connect with you! Finally, we’ll be preparing a roadshow in January to visit the most promising prospective investors. Let me know if there’s someone you think we should speak to or visit during the roadshow.

We’re going to get this done. We always do. Of course, it won’t be easy – but nothing ever has been for us. That’s OK. We’ve accomplished quite a lot, and I could not be more proud of this team. 

I’ll wrap this update by drawing your attention to some huge things the Business Development and Fundraising Team, along with some of the other teams, have accomplished since we opened the Series B round. There will definitely be more to come. 

1) Province Brands moved into a 123,000 SF building in Grimsby, Ontario, that will be the world's first cannabis brewery. Construction is currently underway. You can seem some images of the facility in these links: Grimsby 1, Grimsby 2, Grimsby 3, Grimsby, 4, Grimsby 5, Grimsby 6, Grimsby 7, Grimsby 8

2) We have announced the launch of our first alcohol beer made from hemp, Cambridge Bay Imperial Pilsner, which is fully legal and can be sold wherever alcohol is sold. First sales are expected early in the second quarter of 2019. Cambridge Bay Imperial Pilsner is a precursor to our forthcoming marijuana products, which won't be legal in Canada until October 2019. The first market where we will roll out the beer is the Yukon. Read the press release.

3) We have forged a partnership with Brock Street Brewing and will be releasing two different beers with them, one an alcohol product brewed from hemp, and one an alcohol-free marijuana product brewed from marijuana. Read the press release.

4) We have closed a partnership with Lost Craft Brewing and will be copacking a marijuana beer for them. Read the press release

5) We have closed a partnership with Bell City Brewing and will be copacking a cannabis beer for them in our facility. Read the press release.

6) We have closed a partnership with Georgian Bay Biomed and will be copacking a cannabis beer for them in our facility. Read the press release.

7) We have closed a deal with Ayre Resorts to distribute our alcohol beer in their resorts and - only when it becomes fully legal to do so - our cannabis beer there as well. This has not been announced. Read press release.

8) Not yet announced, we have closed a major supply agreement with the Canadian Hemp Farmer's Alliance to supply hemp for our alcohol beer at $55 per ton. For reference, the price of a ton of barley is $600 per ton so this is a huge savings. 

8) Not yet announced, we have forged a partnership with The Ublu Inn and the Kuugaq cafe in Cambridge Bay, Nunavut, related to our right to name the beer brand "Cambridge Bay". 

9) We have substantially grown our science team and now have 9 researchers. We have 3 Ph.D. scientists full time and collectively our science team has received 99 patents in the past and been published in 54 articles in peer reviewed journals. 

10) We have test brewed many batches of beer and are gearing up for our first production run of Cambridge Bay Imperial Pilsner. Here are some videos which show our team hard at work making beer (two do not have any sound). Video 1, Video 2, Video 3

11) We have purchased millions of dollars’ worth of equipment, including two 20,000 HL per year capacity brewhouses plus ample fermenters, enabling our company to produce 40,000 HL of beer per year as soon as we complete setup of these systems. Another system enabling us to produce an additional 135,000 HL per year has been designed.

Product Team Update December 7, 2018
 
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THIS WEEK'S UPDATE

  • The focus this week has been on the persistent smoke aroma/taste in the hemp sugar. The team has had several discussions on this and come up with several options and a plan to eliminate this issue. This will continue to be the primary focus during the coming weeks as we are looking to resolve the issue prior to the holidays.

  • Filter press trials were completed on the 1000L tote of sugar. Two filter presses were used, the smaller unit had the finer filter that showed more promise for our application. The larger unit had a more porous filter that did not meet our requirements.

  • We are scheduling a second trial later this month using a large press with the finer filters.

  • Ehvert finalized the HVAC drawings for the licensure application, this has been confirmed by Elfi at Eurofins.

  • We have an agreement in place with the Alverez to purchase a 20bbl brewhouse from the sale of the DME assets in receivership. In addition to this we have an option to purchase Brock St. Brewing’s old 25bbl system. The all-in price to purchase, transport to Grimsby, install and commission is $250k.

  • Colin, Steven and I are working to finalize the Gantt chart and capital budget of the build out of the Grimsby facility.

  • The demolition agreement has been awarded and we will begin construction before the holidays

LOOKING FORWARD

  • Continue working to resolve the smoke smell/flavour issue. Samples of clarified product from loyalist have been sent to Rob for tasting.

  • We will be meeting with Lakeside and Burkert to discuss engineering design and automation for production and brewing.

  • Review Alfa Laval and CFT proposal for brewhouse equipment.

  • Develop the construction drawings and scope of work for the laboratory.

  • Finalise the capital plan and budget.

THINGS WE NEED HELP WITH

  • We need to arrange financing for the capital items.

All, Product TeamDooma Wendschuh