Marketing Team Update February 1, 2019



  • We started working with Golin PR to help with with PR for lobbying health Canada

  • Problem solving packaging orders for first consumer brew since recent changes, researching new options for location information on can

  • Considering foil tops on cans

  • Negotiating minimum orders with suppliers

  • Refining brand guides (continuation from previous weeks)

  • Revising draft of press release for Murphy’s Group with plans to publish next Tuesday

  • Social media content creating and scheduling

  • Continued work with legal team on application for The Beer Store, and in the process of selecting retail locations

  • Conference call with XOolutions supplier and product team to discuss potential child-resistant can

  • Revising 3D renders for Cambridge Bay

  • Revising Yandi packaging to fit proposed guidelines

  • Working on Dagga packaging and brand guide


  • Receiving Cambridge Bay Toques, caps and t-shirts hopefully by end of next week

  • Continued research on childproof qualification

  • Progress on Rokt brand guide

  • Continued work with Dagga brand guide

  • Publishing press release for Murphy’s Group

  • Creating new social media content

  • Receiving proofs for Yukon Cambridge Bay packaging

  • Launching social media and website for Cambridge Bay

  • Discussions with consumer research company

  • Working on new website for lobbying cannabis beverages


  • Continued guidance regarding proposed Health Canada regulations for marketing

  • How to license packaging for child resistant standard

  • Growing social media platforms