Marketing Team Update June 8, 2018

 
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THIS WEEK'S UPDATE

  • This week we made progress with package design, and we are excited about potential embossing on the cans! We worked with a new bottle producer, hoping that this will be the one we move forward with because they have a lower minimum order. Another element of our packaging is the copy for the labels placed on the bottles and cans, which had us working closely with the legal team this week as well.
  • Our brand bibles are coming along nicely, we gave attention to Cambridge Bay and Rokt Lager.
  • Attention was also given to promotional material. We are proud of the banner we created for the Israel conference, which successfully conveys our brand aesthetic while still leaving mystery and not revealing to much of our product information. We are continuing our banter back and forth with the hat manufacturer and are coming close to approval.

LOOKING FORWARD

  • Cambridge Bay bottle - What is possible and doable in production? Getting closer to decision.
  • Create the brand guide for Cambridge Bay
  • Start Cambridge Bay bold process. There are a lot of restrictions that we have to overcome!

THINGS WE NEED HELP WITH

  • Text feedback on the labels
  • Ping-pong with the regulations and warning texts.