Marketing Team Update February 2, 2018

 
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THIS WEEK'S UPDATE

  • Start of overall design guidelines for Province Brands to create a more ”professional” expression.
  • First up: business cards, letter head, and stationary
  • Overview of Province Brands product lines/SKUs. Explain the complexity and innovation for each of Province's products.
  • Overall discussion regarding Cambridge Bay guidelines, strategy, and brand bible. Storytelling is key - what and when to communicate what!

LOOKING FORWARD

  • Create the brand guide for Cambridge Bay
  • Create stationary for Province Brands

THINGS WE NEED HELP WITH

  • Copy text: we need a lot of help with proper text editing, legal, and what should be written on the can.
  • Next week we have plans to develop the cans for the next tasting. We will need a lot help with legal text for those!