Marketing Team Update February 2, 2018
THIS WEEK'S UPDATE
- Start of overall design guidelines for Province Brands to create a more ”professional” expression.
- First up: business cards, letter head, and stationary
- Overview of Province Brands product lines/SKUs. Explain the complexity and innovation for each of Province's products.
- Overall discussion regarding Cambridge Bay guidelines, strategy, and brand bible. Storytelling is key - what and when to communicate what!
- Create the brand guide for Cambridge Bay
- Create stationary for Province Brands
THINGS WE NEED HELP WITH
- Copy text: we need a lot of help with proper text editing, legal, and what should be written on the can.
- Next week we have plans to develop the cans for the next tasting. We will need a lot help with legal text for those!