Team Member Spotlight / Carte Blanche January 26, 2018


Ira Levy, Senior VP of Finance

My name is Ira Levy, and I oversee all financials for Province Brands. Fun fact – While I have always supported the legalization of cannabis, I have never actually smoked or ingested it. In University, when my friends found out, they spent a lot of time trying to rectify that situation, and I think that now, 20 years later, it would probably surprise them to find me working in this industry.

My previous professional experience has taken me through many different sectors. I have spent time in the music industry, the roofing industry, the wine & alcohol industry, and most recently - in public/private infrastructure.  Each has its own challenges, and its own way handling of financial information, and with every opportunity I apply the knowledge and experience from my previous roles and find ways to increase efficiencies and maximize profit.

Like many other Chartered Accountants, I take an evidence based approach when making a decision. However, unlike many accountants, I also pride myself in taking calculated risks. Province Brands is company with an accomplished team, a fantastic product, and a solid plan – so what may seem provocative to some, is just smart business to me. It’s not every day that an entire underground industry goes legit, and I am thrilled to be a part of it.

When I’m not crunching numbers, I like to spend time with my family and pets, practice playing my guitar, and hang out with the other dads in the ‘hood watching hockey or grabbing a drink at the local pub, and reliving my childhood by playing video games with my kids.