Team Member Spotlight / Carte Blanche October 20, 2017

The Trial


As you have probably read by now, Province is putting all our efforts toward the tasting on November 2nd following the Private Investment Summit. In order to provide our guests with the best possible experience, we’re not leaving anything up to chance. Prior to the event on November 2nd, we’re conducting a trial of our products to make sure that the tasting goes off without a hitch.

Over a period of 10 days we will have 18 participants test 5 different excipients added to our non-alcoholic beer. The study is double blind, so we don’t know what we’re giving our brave participants and they don’t know what they’re getting, but they’re all pretty excited to help out! During the trial we ask the participants to report how they feel every 5 minutes for the first 40 minutes and every 10 minutes after that. We’re trying to discover the excipient with the best onset time, what the various sober-up times are, and we want to make sure that there are no unpleasant side-effects.

It’s not all science and stopwatches, though. We want this to be fun! During the first day of our trial our participants played board games, munched on snacks, and had a lot of laughs. We’re hoping the next 9 days go just as well.