Thanks to our legal team we are getting a better and better understanding of all the documentation from Health Canada’s proposed package regulations for beverages and eatables. We in the marketing and art team are trying hard to be as creative as possible and are working on redesigning our packaging for the Canadian market.
This week we have signed a two-month contract with Golin PR to help us with PR around lobbying the proposed rules and regulations on beverage products. The joint organization that Dooma is heading up is called the Cannabis Beverage Alliance. We have just finalized the logo and Johanna is working on setting up the website which soon will be announced.
We received the Health Canada proposed guidelines for packaging rules and regulations, so we will start to redesign our brands based on this document. We have also been working quite a lot on research and negotiation with our our can manufactures.
Over the last week we have had time to finalise the Yandi Gold global guidelines as well as starting on the Dagga guidelines. We also have had a meeting with legal in regards the proposed rules and regulations on packaging. There was also a good meeting with a potential investor in Toronto as the large DD tour got cancelled.
This week the whole marketing team has taken a deep dive in to the Yandi Gold global guide lines. Dooma and I have also been traveling to meet with a large potential strategic partner and investor.
I hope you all have had a great time of over the holidays. I find it useful to take some time to reflect on the past year as well as putting my thoughts together for 2019. This weekend I will be travelling to Toronto to start up the marketing department and work on all the things that have fallen through the cracks. I will also be supporting Dooma and the fundraising team for some of the important investor meetings that we have in the upcoming weeks.
After months of work I am really happy to announce that we have finalised the Cambridge Bay global brand guidelines. We have also started to work on the colour scheme for interior of the brewery and visitor centre in Grimsby (see below). Finally we have decided to move on from Duet PR and start working with Golin PR beginning in the new year.
Yet another week where focus has been on the Cambridge Bay brand with anything from fighting hurdles of the actual can production to ordering our first ever POS material as well as expanding the global brand guidelines.
This week we have been working on three new press release as well finalized the first advert ever for Cambridge Bay Imperial Pilsner. We’ve also been working on a whole bunch of updated 3D renderings.
This week the Marketing Team has submitted all the artwork for the 6-packs and outer boxes for our Cambridge Bay Imperial Pilsner. We have also been working on designs and a presentation for a new, large, potential collaboration and / or white label deal.
Lots of work are going on in the Marketing Team. We are now working on the final bits of our first large can production for our upcoming 7% ABV imperial pilsner, Cambridge Bay. There has also been quite a lot of meetings with new potential partners as well as interviews with potential hires for different roles within Province Brands.
This week I have been in Canada and focused on fundraising. The week started with the DC Finance Investment Summit followed by a 48 hour due diligence trip to all our test facilities in Quebec, Montreal, Loyalist Collage, our new building in Grimsby, and finally to finish off in Toronto.
This week the whole marketing team has been doing a deep dive in to the Cambridge Bay guidelines as this is the first product we will launch. There will be a press release sent out to announce our first alcohol product next week, and we are aiming for first production in Yukon in the spring of 2019.
I am excited to announce that we have made a final decision on the Cambridge Bay beer colour scheme. The beer will be a British racing green with a beautiful red piping details. See below:
This week Gustaf, Kim, and Greg have been away at one of the world largest and best packaging trade shows in Chicago. We have also spent quiet a lot of time on childproof packaging as we have some indication that this will be a must.
This week we have started to interview new PR companies as we need a larger international agency that can handle the following tasks; brand building, corporate, and investor relationships.
We have also started to work on a budget and hiring plan for the Marketing Team for 2019.
Yet another week of fundraising. Elad and I have been at the PI Investment Summit in Geneva, Switzerland. We have also been on working on all the dry goods and outer-packing for the first alcohol product etc.
Yet another fun and hectic week with a lot of effort going in to preparation for the next fundraising round. We are also getting one step closer to moving in to our new facility and expanding our management team, etc.
This week has been nonstop with traveling to two investments summits, meeting with banks, vc’s, and potential investors etc. We are still working on finalizing the business plan over this weekend.
This week I am in New York for investment meetings as well as the The Cannabis Private Investment Summit with Dooma and Elad. There is still a lot of work going on with regards to our investor relations deck, business plan, and our new promotional video etc.
The focus of this week has been on updating the business plan. I have been asked to help out on fundraising so over the next two weeks I will travel to New York, Chicago, and Vancouver for investment summits and meetings with Dooma and Elad.
This week has been a lot of work on the new, updated business plan. We have also have had some great meetings between the production and marketing department. We have started to look what possibilities there with different equipment to produce items for labeling and packaging as well as bottling and canning lines etc.
There is still a lot of work going on to expand our team. In the marketing department we have made some good progress with our carton boxes as well as started to craft a new press release.
This has been a exciting but crazily busy week. Our focus has been on expanding our team as well as a number of company presentations including the The Cannabis Capital conference in Toronto.