This week I have been in Canada and focused on fundraising. The week started with the DC Finance Investment Summit followed by a 48 hour due diligence trip to all our test facilities in Quebec, Montreal, Loyalist Collage, our new building in Grimsby, and finally to finish off in Toronto.
This week the whole marketing team has been doing a deep dive in to the Cambridge Bay guidelines as this is the first product we will launch. There will be a press release sent out to announce our first alcohol product next week, and we are aiming for first production in Yukon in the spring of 2019.
I am excited to announce that we have made a final decision on the Cambridge Bay beer colour scheme. The beer will be a British racing green with a beautiful red piping details. See below:
This week Gustaf, Kim, and Greg have been away at one of the world largest and best packaging trade shows in Chicago. We have also spent quiet a lot of time on childproof packaging as we have some indication that this will be a must.
This week we have started to interview new PR companies as we need a larger international agency that can handle the following tasks; brand building, corporate, and investor relationships.
We have also started to work on a budget and hiring plan for the Marketing Team for 2019.
Yet another week of fundraising. Elad and I have been at the PI Investment Summit in Geneva, Switzerland. We have also been on working on all the dry goods and outer-packing for the first alcohol product etc.
Yet another fun and hectic week with a lot of effort going in to preparation for the next fundraising round. We are also getting one step closer to moving in to our new facility and expanding our management team, etc.
This week has been nonstop with traveling to two investments summits, meeting with banks, vc’s, and potential investors etc. We are still working on finalizing the business plan over this weekend.
This week I am in New York for investment meetings as well as the The Cannabis Private Investment Summit with Dooma and Elad. There is still a lot of work going on with regards to our investor relations deck, business plan, and our new promotional video etc.
The focus of this week has been on updating the business plan. I have been asked to help out on fundraising so over the next two weeks I will travel to New York, Chicago, and Vancouver for investment summits and meetings with Dooma and Elad.
This week has been a lot of work on the new, updated business plan. We have also have had some great meetings between the production and marketing department. We have started to look what possibilities there with different equipment to produce items for labeling and packaging as well as bottling and canning lines etc.
There is still a lot of work going on to expand our team. In the marketing department we have made some good progress with our carton boxes as well as started to craft a new press release.
This has been a exciting but crazily busy week. Our focus has been on expanding our team as well as a number of company presentations including the The Cannabis Capital conference in Toronto.
We are now in full preparation to record a company infomercial / introduction movie that we will use as a first conversation point in our next fundraising round as well as for potential external communication when we need to explain what the company is working on in a quick, simple, and clear way.
There are also a number of interviews happening for various positions as we will need to expand our team in the near future.
The global interest for Province Brands is still really strong and new interview requests from all around the world keep coming in as well as news articles and social media interest. This really fun and great for us. On the PR side we are working on a plan so that we can announce new exciting things throughout the fall.
Right now there is a shortage of aluminum cans according to all of the premium can suppliers that we have spoken to in Canada. There is about a 4-5 month of delay in production, which means that the total production time is approximately 6 months. We have known this for quiet a while, so we have we just finalized the design of our bottle. The bottles will begin printing now and will have a production time of about 3 months if everything goes correctly.
Lots of things going on as usual. In the marketing and art department we have had some curve balls thrown at us due to some last minute changes on the bottle size for our Cambridge Bay pilsner. We worked very hard to try to both maximize the label print look and feel as well as making it compatible with our outsourcing brewery’s production line.
Finding the right management style in a startup where everyone constantly is under enormous amount of stress can be really difficult. We have had a lot of internal discussion within the management team this week and are working on ways to create a great workplace where everyone can strive to there personal best.
In the marketing department, we have mainly been working on dry goods and getting lots of quotes as well as building relationships with our potential suppliers.
It is not easy to try to change the world, but I have a good feeling that everyone at Province Brands is trying to their best!
In regards to the marketing team, we have made some great progress with a bunch of different suppliers of dry goods, and I am proud to say that we have small but really well oiled team right now.
If there is one thing that I have learned as a entrepreneur after all these years it is this: when making decisions, being flexible and being ready to change as the landscape around you develops is the real key to success. It is very easy to over analyze things, especially when no one has a clue what information will and can come next.
I am proud to say that this ability is something that we are getting better at, and, in my opinion, this is a brilliant step in the right direction for our company.
Lots of things are happening in the Marketing Team. I am proud to say that our team is delivering well and it feels that we are on par for where we should be. Personally, I have been working on everything from interviewing potential candidates for various positions, creating and presentations as well as fundraising, etc.
Our team is still working on the product development of Cambridge Bay. There are a lot of hurdles to jump in order to follow all the the rules and regulations for our first alcohol product which is a imperial pilsner. This week we have also been working hard on trying to grow all our social media channels as they are a important part of our marketing mix.
This is the first week that Kimberly has worked full-time in the marketing department. She has already proved to be a brilliant asset for our team. A lot of work is still going on with fundraising, brand development, etc.
I hope you all have had a chance look trough some of brilliant press we have received lately.
Another week of a pick and mix of tasks including fundraising, brand development, preparations of a new press release as well as working on some tasks including our new potential building etc.