Jennifer Dianne Thomas Founder's Update December 15, 2017


Province passed many milestones in 2017: by year-end we will have true proof of concept for our cannabis brewed beer, an LP Partnership, closed our seed round of financing, and extended our market leadership despite aggressive competitive entry. We have a window of opportunity to emerge as market leaders - as larger players marshal the resources to pursue opportunities in the cannabis non-alcoholic beverage industry and as consumers, new to purchasing cannabis non-alcoholic beverages, are receptive to forming new relationships and products for their libation needs. The competitive landscape will continue to evolve at a fast pace. Our goal is to move quickly to solidify ourselves as leaders in this space. This strategy is not without risk: it requires serious investment and crisp execution. 

This is the time of year where most people start drafting personal resolutions for the next year. I often dislike the idea of New Years resolutions because most people never follow through on the things they resolve to do. But I love the idea of goal setting. I have been preparing for the legal team's year-end evaluation and it makes me excited to look at our 2017 and set goals for 2018. One of the most important goals I have as a founder for 2018 is building a corporate culture that creates a loyal, talented, smart, hard-working group of team members, and I know a source of pride will be being a part of this team.

As the “captain” of the Legal and Finance ship one of my goals is working towards greater efficiency in tasks and anticipating the needs of other departments.