Dooma Wendschuh Founders Update December 8, 2017


I left town to get some perspective. I left town because my wife told me we needed to get away. I left town because I hadn’t taken a break in a year and a half since starting the company and needed to clear my head. Oscar says you can’t work all the time. I’ve been trying to prove him wrong but maybe, just maybe he was right. They say “absence makes the heart grow fonder” and without a doubt I love this team more upon my return than I did when I left. But mostly that’s because of how much was achieved while I was gone. I couldn’t be more proud of everyone on team Province, but mistake not my praise with complacency.  

Rarely in history has a company embarked on a mission as challenging, ambitious, or complicated as ours. Rarely have the stakes been this high. Time is not on our side. With Canopy and Constellation entering into the fray, Goliath just took a thundering step out onto the battlefield and we’re months, maybe years away from designing our slingshot.  

The next few months won’t be easy, neither will the next few years. It will eventually get easier, but first.... We need to drastically improve at hiring. We need to accelerate our fundraising efficacy by 10-fold or 100-fold. We need to overhaul our legal department and figure out how to close partnerships 2 or 3 times as fast, and get our public offering in the air. We have to learn to beat Canopy at their own game – to globally establish our public image, and use the media to our advantage. We can tell a better story than they ever could. We have that going for us. We need to break ground on the brewery and perfect our provisional patent before our July 11th deadline to file the actual patent applications. We need to implement better systems to reward success and track performance amongst our team. We need to hit 100% of our milestones and cut ties with anyone not meeting theirs. We don’t need to work harder. We work hard enough. We need to work smarter, to be smarter, leaner, and faster than the competition will ever be.  

We’re battening down the hatches for our first battle together, knowing full well this is just the initial volley in what will be a long, long war. But we know wars aren’t won in the battlefield. They’re won in the planning, the training, the strategizing, the minds and hearts of those who truly understand in their souls and every fiber of their being that it’s not about the depth of your pockets, the size of your club, the strength of your stance that wins in the end. It’s the planning, the strategy, the forethought, the expertise to make the right move at the right time. We’ve got that at Province. Thank you all for everything you’ve done while I was away. Now let’s do what we came here to do.