Episode 19 – Growth of the Cannabis Infused Beverage Market with Dooma Wendschuh
 
 

August 29, 2018
Raj Lala

 
 

Learn about why cannabis-infused beverages are at the forefront of the “cannabis format war”, barriers to entry into the market, views on how the industry will grow, how big the cannabis-infused beverages market is expected to be in Canada, recreational marijuana legalization predictions for other countries, the importance of brand recognition to gain market share, and more.

Dooma Wendschuh

Dooma Wendschuh is the Co-Founder and CEO of Province Brands, a highly disruptive, Toronto-based startup in Canada’s legal cannabis industry. Province Brands’ products promise a better class of psychoactive – the first true alternative to alcohol. With 30+ speaking engagements, 20+ national television appearances and hundreds of media interviews, Wendschuh has emerged as a leading voice in the burgeoning cannabis industry. He is an advocate for a new paradigm where top quality cannabinoid-derived products serve as a safer and healthier alternative to alcohol, tobacco, caffeine, and prescribed and illegal psychoactives.

Prior to founding Province Brands, Wendschuh was the Co-Founder of a successful Colorado-based cannabinoid research and consumer products company. Before entering the cannabis industry, he was Co-Founder and Co-CEO of sekretagent Productions Inc., a film and video game production company and advertising agency best known for its video game work on the ASSASSIN’S CREED franchise, BATMAN: ARKHAM ORIGINS and the PRINCE OF PERSIA franchise. Collectively, sekretagent Productions’ games have grossed more than $5 billion worldwide. Under Wendschuh’s leadership, sekretagent Productions also sold eight motion pictures and one television series to major studios, produced THE PLAGUE for Sony Screengems and produced award-winning work for the Coca-Cola Company, General Motors, Polaroid, Diamond Resorts International, Mentos Mints and Microsoft co-founder Paul among others.

Wendschuh graduated magna cum-laude from the Woodrow Wilson School of Public and International Affairs at Princeton University and received his Masters from the University of Southern California’s School of Cinema / Television Peter Stark Producing Program.