March 20, 2019
The cannabis packaging market has undergone significant growth, and various companies in many segments have recently launched recyclable packaging — such as metal cans, compostable cellophane bags and compostable pouches. Product marketing through packaging should be a focus, but meeting local and federal laws is critical for success.
According to Research and Markets (researchandmarkets.com), the cannabis packaging market in North America alone is expected to grow at a CAGR of 10.40 percent until 2021, reaching $8900 million in 2021. Legalization is bringing new users to the market. As well, the popularity of alternative ingestion techniques, such as topical sprays and edibles, are fueling the market’s growth.
Cannabis can be seen infiltrating markets from pharmaceutical, beverage and food to personal care. Now more than ever, brands should look at premium packaging and unique flavor combinations for drinks and foods. The following are some recent launches for cannabis-infused products.
Beauty, Brawn and Easy
BLOOM FARMS (getbloomfarms.com) has come out with Rose Gold, a vapor pen with fine details that elevate it to a high-gloss fashion accessory. The premium all-natural CBD oil makes it more than just a thing of beauty.
Beyond the luxurious metallic finish, Rose Gold features a metal mouthpiece, filigree accents, leaf-shaped LEDs and an updated stylus.
With a newly designed battery and embedded ceramic element, Rose Gold is optimized to evenly heat oil and deliver consistent potency and flavor. Out of the box, Rose Gold offers convenient and safe relaxation with breath-activation, inhale shut-off and an FDA-grade BPA-free cartridge.
Sustainably farmed and responsibly made, the products are designed around the mantra: relaxation, relief, creativity and fun.
BLOOM FARMS also carries organic CBD tinctures in varying THC levels. All of the hemp for the tinctures is grown in the U.S.
The oils are packaged in a cloth bag inside of a paperboard carton with gold and silver lettering for a high-end look.
Packaging with Reclaimed Ocean Plastic
Sana Packaging (sanapackaging.com) is a startup that designs and develops sustainable and compliant packaging solutions for the cannabis market. Its newest venture is a partnership with Oceanworks — and a new line of reclaimed ocean plastic cannabis packaging.
Oceanworks partners with collection and processing agents around the world to bring trusted sources of ocean plastic materials to consumers eager to use their purchasing power to make a difference.
“Among other reasons, Sana partnered with Oceanworks because the company saw an opportunity to address the global plastic problem and have a positive impact on the environment,” says James Eichner, co-founder of Sana Packaging.
“Plant-based hemp plastic will remain our core focus because long-term, bio-based materials are what we need to be moving towards. We can’t be using virgin petroleum-based resins for single-use products like packaging, it just doesn’t make any sense,” he adds.
Sana Packaging’s flagship product line is made from 100 percent plant-based and chemical-free hemp plastic. The first reclaimed ocean plastic products to launch are the 110 mm Sana Tube, the 70 mm Sana Tube and the 27.5 dram Sana Container.
Moving a Saturated Market
The makers of Budweiser, Coors and other large- and small-scale brewers are placing their bets on cannabis as a way to fight saturated markets and shifting consumer trends. And what better way to attract new consumers?
Province Brands of Canada, an early-stage premium adult beverage company, has a patent-pending process used to create the world’s first beer brewed from the cannabis plant. Its first beer, Cambridge Bay Imperial Pilsner, is brewed from hemp and contains alcohol; while its cannabis-derived beer, which is alcohol-free, will be introduced when Canada permits cannabis edibles and beverages later this year.
“We’re starting with a 7 percent ABV Imperial Pilsner, but this process is so versatile, we can make any style of beer from hemp or marijuana: alcoholic, non-alcoholic, lager, ale, stout, IPA, bock, porter … anything,” said Rob Kevwitch, Ph.D., Province Brands’ master brewer.
Cambridge Bay is brewed by mashing and fermenting the stalks, stems and roots of premium, food-grade hemp. It has just four ingredients: water, hemp, hops and brewer’s yeast. No grains, adjunct, sugar or alcohol are added, and all of the alcohol in the beer comes from the fermentation of the cannabis (hemp) plant.