Cannabis Wheaton Stock Has Momentum Following Recent Updates

Since its inception, Cannabis Wheaton Income Corp. (TSXV:CBW) has developed its streaming platform by funding numerous cannabis facilities/partners across Canada

SmallCapPower | March 19, 2018: Cannabis Wheaton Income Corp. (TSXV:CBW) Thursday announced that it has entered an agreement with Ontario-based R&D firm Honest Inc, part of Province Brands of Canada, the first global brand offering products made from cannabis. As per the agreement, Cannabis Wheaton will assist Province Brands in obtaining the Federal licensing necessary to engage in the research, development and commercialization of cannabis-based beverages through its Wheaton Licensing Program.

As per the deal terms, Cannabis Wheaton will receive 2,068,284 preferred shares in the capital of Province Brands of Canada, which represents 10% equity stake. Additionally, Cannabis Wheaton will issue 303,030 common shares to Province Brands of Canada. The agreement is valid for at least three years and will automatically renew for one-year periods unless otherwise mutually terminated by both parties.

Additionally, the companies have agreed to explore and collaborate on further commercial opportunities including supply and off-take arrangements, cannabis genetics development and refinement, co-branding opportunities, white-label opportunities, IP development and licensing as well as international distribution opportunities.

Since its inception, Cannabis Wheaton has developed its streaming platform by funding numerous cannabis facilities/partners across Canada in exchange for minority equity interests and portions of the cultivated production. Over the past few months, Cannabis Wheaton has also been pursuing the development of distribution channels in Canada and internationally through alliances. The current investment in Province Brands helps Cannabis Wheaton capture a slice of the large recreational opportunity through cannabis-infused beverages.

Cannabis Wheaton is not the only company focused on developing cannabis-infused beverages. As cannabis recreational legalization fast approaches, several other cannabis players are also accelerating their efforts to capture the market through cannabis-infused beverages. Alcohol giant Constellation Brands has also set its sights on developing cannabis-based beverages for sale in markets globally and has invested $200 million for a 10% stake in Canopy Growth Corp. (TSX:WEED) in 2017. And, WeedMD (TSXV:WMD) recently formed a JV with Phivida to develop cannabis-infused beverages.

The deal combines the regulatory and industry expertise of Cannabis Wheaton with Province Brands of Canada’s experienced team, which will eventually play a huge role in the cannabis industry and ultimately be disruptive to the alcohol industry. Post the announcement, shares of Cannabis Wheaton rose 3% on Thursday. Cannabis Wheaton stock currently trades at a market cap of $730 million.

Cannabis Wheaton Income Corp. Announces Strategic Alliance Agreement With Province Brands of Canada

VANCOUVER, British Columbia, March 15, 2018 (GLOBE NEWSWIRE) -- Cannabis Wheaton Income Corp. (TSX.V:CBW) ("Cannabis Wheaton" or the "Company") is pleased to announce that it has entered into a strategic alliance agreement (the "Agreement") with Ontario-based research and development firm Honest Inc. (d/b/a Province Brands of Canada) ("Province") whereby the Company will assist Province with the establishment and licensing of a cannabis facility focused on the research, development and commercialization of cannabis-based beverages.

Pursuant to the Agreement, and subject to applicable laws, the Company will assist Province in obtaining the Federal licensing necessary for Province to engage in the research, development and commercialization of cannabis-based beverages (the "License") through its Wheaton Licensing Program by providing Province with the resources and expertise necessary to achieve the License.

In connection with the strategic alliance, the Company will receive 2,068,284 preferred shares in the capital of Province, representing a 10% equity ownership interest in Province on a fully diluted basis, and to further the strategic alliance between the two companies, Cannabis Wheaton will issue 303,030 common shares to Province. The Agreement shall last for at least 3 years and shall automatically renew for 1-year periods unless otherwise mutually terminated by the Company and Province. The Company and Province have also agreed to explore and collaborate on further commercial opportunities including supply and offtake arrangements, cannabis genetics development and refinement, co-branding opportunities, white-label opportunities, IP development and licensing as well as international distribution opportunities.

Dooma Wendschuh, Co-Founder and CEO of Province, commented, "Today marks a giant leap forward for Province in our mission to create a safer and healthier alternative to alcohol. We are thrilled with the opportunity to partner with Chuck, Hugo and the rest of the Cannabis Wheaton team on this adventure, as Province aims to become the first company to develop a premium line of beverages brewed exclusively from the cannabis plant, as well as other premium cannabis-powered, alcohol-free beers and spirits. Here’s to a partnership which we hope will create tremendous value for Province and Cannabis Wheaton’s shareholders and create lots of phenomenal cannabis-based products for everyone else."

Hugo Alves, President of Cannabis Wheaton, stated, "We are very excited about this collaboration with Province. We believe that our regulatory and industry expertise, coupled with Province's accomplished team, will be a winning combination for both companies as we work to develop unique consumer products and formulations which we believe will eventually play a huge role in the cannabis industry and ultimately be disruptive to the alcohol industry. We look forward to partnering with Province and helping them build an industry-leading global brand in the cannabis beverage vertical."

The Agreement remains subject to certain conditions precedent, including receipt of applicable regulatory approvals and the approval of the TSX Venture Exchange.

Cannabis entrepreneurs gear up to disrupt Big Beer

Will Canadians make the switch from suds to Sour Diesel? These companies are banking on it

MARCH 6, 2018

Once you’ve spoken with cannabis beer entrepreneur Dooma Wendschuh a few times, his pitch becomes familiar.

“I used to be the black sheep of the Canadian cannabis industry,” he says of his burgeoning weed beer and spirits company, Province Brands. “And now we're like the whitest sheep of them all. And that's precisely because Constellation Brands became the first Fortune 500 company to get into the industry.”

For the past three years, Wendschuh has been working non-stop to drum up investment in the company. But edibles won’t be legal in Canada until a full year after dried flower and oils are legalized later this year. And even then, will Canadians be tempted to replace beer with a cannabis brew? And are vape- or smoke-loving cannabis consumers interested in weed drinks?

But Wendschuh says investor attitudes changed after news broke that big booze powerhouse Constellation Brands bought a 9.9 per cent stake in cannabis company Canopy Growth. Suddenly, Province was attracting more interest, bringing in $2 million since October of 2017. They now have 16 full-time and part-time people on staff and he’s filed a provisional patent for its cannabis plant brewing technology. And soon, the company will sign a lease on a brewery about two hours outside of Toronto.

Wendschuh says the beer – which is in development in Boulder, Colorado, where it is legal to develop edibles -– is different from any other cannabis beverage or alcoholic beer on the market: rather than removing the alcohol from a conventional beer and infusing it with cannabis extracts, Province’s products are brewed from cannabis plant stocks and stems. They are alcohol-free, but do produce a "high" from THC in the plant. Hops and cannabis share similar flavours and scents, and some researchers even believe they’re even part of the same plant family. Cannabis replaces the barley typically used in the brewing process, and there are trace amounts of a vegetable oil and starch which accelerate the effects of the THC and CBD. Normally, cannabis edibles can take up to two hours to take effect.

Jordan Sinclair, Canopy’s director of communications and media, says its cannabis beverages plans are still in the “ideation” phase. But he said Constellation’s deep experience producing and marketing brands such as Corona will be useful, and that its partnership with Moellerup, a division of Spectrum Denmark, will lean on that company’s experience developing hemp seed beers to create cannabis beverages.

Approximately 22 per cent of Canadians use recreational cannabis on an occasional basis, according to Deloitte’s Recreational Marijuana report [PDF]. But we’re also heavy beer drinkers: 51 per cent of us prefer beer to wine (22 per cent) and spirits (27 per cent), according to a 2014 World Health Organization survey. And while we don’t drink alcohol as much as people in countries such as Russia, Lithuania and Belarus, those of us over the age of 15 consumed about 10.2 litres of pure alcohol in 2010. It's the most popular drink in Canada, but sales have declined since 2008, except for a slight increase in 2015.

Sinclair said that it’s that close relationship between Canadians and alcohol that could break the ice for new cannabis consumers when the rec market goes legal.

“We live in a stigmatized world,” Sinclair said. “The effects of prohibition are going to last a long time, so it might be strange for someone to show up at a dinner party with a Volcano vaporizer for the first time. It’s easier for people to introduce it in a format that is familiar to everybody. A bottle of wine is a universal concept. A cooler filled with a few beers is an entry point – that’s the thinking. We want to change what people’s perception is of cannabis, and we think this is a cool way to do it.”

In a study examining how legal medical cannabis impacts alcohol consumption, researchers at the University of Connecticut said booze sales have dropped by approximately 13 per cent since medical cannabis was made accessible.

But it could be a tough sell, particularly for the craft beer aficionados who loyally shop at their local breweries.

“People drink [craft beer] because they're really interested in the styles of beer, they're really connected with the local breweries and the people that are making it and they're really interested in the flavour profiles,” said Crystal Luxmore, an advanced Cicerone-certified beer writer and events planner. “But I do think that breweries are worried about market share and losing sales of beer as people choose to consume cannabis instead and maybe don’t want to drink as much.”

Hemp beers aren’t new: rec cannabis brand San Rafael '71 recently launched its lightly hemp-flavoured 420 pale ale with Amsterdam Brewing. And Toronto’s Cool Beer brewery developed its Millennium Buzz lager, flavoured with toasted hemp seed in 2001. But it took two years of negotiating with Ontario’s Liquor Control Board to get the product on shelves. Now, with legalization on the horizon, the company has ramped up marketing efforts and they’re seeing results: even though the beer is a conventional brew with toasted hemp seed, Cool’s Andrew Costa says sales have increased, likely thanks to the cannabis leaf on the product’s label.

“We’ve been ahead of the game,” Costa said. “Brewing beer with hemp and cannabis will become a popular trend post-legalization.”

Last Call: Three Floyds Plans Huge Expansion; Pretty Things Founders Resurface

FEBRUARY 16, 2018

Justin Kendall

Province Brands Files Patent for Beer Brewed From Cannabis Plant

Province Brands, a Toronto-based company that produces low-calorie and mostly gluten-free non-alcohol beers, has filed a provisional patent for technology it said is used to create the “world’s first beers brewed from the cannabis plant” while replacing grains in the brewing process, according to a press release.

“We have developed great-tasting beers, but we also have valuable intellectual property, incredible developments in the pipeline, and a world-class team with decades of combined experience in the adult beverage industry, and, importantly almost two years working together,” Province Brands CEO Dooma Wendschuh said in a press release.

The company, which filed a provisional patent last July, is attempting to take advantage of the Canadian government’s October ruling that beverages containing cannabis will become legal in the country for the first time this year.

    Cannabis Companies that Could Present Endless Opportunities for Investors

    LAS VEGAS, February 14, 2018 /PRNewswire/ --

    FN Media Group Presents News Commentary 

    Marijuana is fueling an industry that is expected to reach almost $23 billion by 2021. The market for legal weed in the United States is continuously growing as nine states and D.C. already allow recreational marijuana use. With the belief that cannabis will be recreationally legal in every one of the 50 U.S. states sometime in the near future, there is excitement in research and development for new consumer products. There has been further proof through the Canadian market that there has been continuous need for cannabis products. Included in today's commentary: NightFood Holdings, Inc. (OTC: NGTF), GW Pharmaceuticals plc (NASDAQ: GWPH), INSYS Therapeutics, Inc. (NASDAQ: INSY), Terra Tech Corp. (OTC: TRTC), and General Cannabis Corp. (OTC: CANN).

    Canada has been one step ahead of the U.S. as it became the first country in the world to legalize the use of medical marijuana. One Canadian company has announced it has created the first marijuana-infused beer. Canada's Province Brands (PB) has filed the provisional patent for the world's first beers brewed from the cannabis plant.

    Canada is now on the verge of legalizing marijuana infused food and beverages which is expected in 2019. Companies like PB are working toward creating products in lieu of future legislation in their own country. PB is describing its marijuana infused beer as an alcohol-free, yet highly intoxicating beverage. They claim the products are low in calories, low in sugar, and gluten free.

    As legalization expands across North America, the market is wide open in both Canada and the U.S. Cannabis-infused products will continue to pop up as legalization changes across both countries. The process in which each country is legalizing the plant while create diverse opportunities to invest.


    Brownies and beer: How edible cannabis businesses plan to cash in on legalization

    Brownies and beer: How edible cannabis businesses plan to cash in on legalization

    By Salma Ibrahim, CBC News

    FEBRUARY 13, 2018

    When Amy Anonymous first started making online baking tutorials, it was a far cry from the esthetic glory of cooking videos today.

    Shot with an amateur camera in her kitchen, the clips only captured her hands and the bowl she used, obscuring all identifiers from chiding eyes. 

    Such was the status quo for an expert weed baker circa 2005.

    "I was a new mom and I didn't want to lose my freedom for helping people," she told CBC News. 

    Fast forward a few years, legal recreational pot is only months away — maybe — and Amy "no-longer-anonymous" Brown is firmly entrenched in Toronto's cannabis canon.

    She now has cooking tutorials, face in full view, on the Trailer Park Boys' website Swearnet. She bakes baskets of weed edibles for celebrities and teaches cooking classes for patients who use medical cannabis.

    That's all expertise that puts her in the perfect position to take a bite out of one of the cannabis industry's most promising opportunities.

    Despite health and safety concerns, "edibles and non-flower products are the ultimate end game for cannabis," said Miles Light, co-founder of the Colorado-based think-tank, Marijuana Policy Group. 

    He argues that many "big marijuana" licensed producers have already eaten up much of the opportunity in cannabis production in Canada, leaving the edibles market as a much less crowded niche for newer or smaller businesses.  

    While the Cannabis Act, currently before the Senate, will not initially legalize the sale of edibles, it will allow adults to make their own at home, provided no "dangerous organic solvents are used in the process."

    A 2017 study by Dalhousie University found that 46 per cent of Canadians said they would try cannabis-infused food products if they became available on the market, and 39 per cent would be willing to try it in a restaurant. But only 20 per cent said that they knew enough about cooking with cannabis to do it at home. 

    That's an opportunity for baking experts like Brown. 

    In her home-visit cooking classes, Brown says the first question students ask is, "Will it smell?"

    "Cooked cannabis kind of smells nutty and piney so when you're doing this in your house, be prepared," she said. "It's going to smell beautiful but you're going to know something's going on in there that's not normal cooking."

    The nutty fumes won't, however, get you high, Brown says. 

    'Over the edge'

    Typically, another big concern is dosage.

    "If you are new to cannabis, you are not going to want to eat a full one-gram cookie," she warned. "That may take you over the edge."

    The Cannabis Act will allow possession of up to 30 grams of dried flower in public, and equates one gram of dried with 15 grams of edibles and 70 grams of the liquid product. 

    Brown says explaining the delay before edibles kick in is also a must.  

    "[The effect of] smoking lasts one to two hours. Eating takes about one hour to take effect but the effects last between two and eight hours," she said.

    "For some with a slower metabolism, it can last up to 24 hours."

    Beer from cannabis

    That's a phenomenon entrepreneur Dooma Wendshuch has found a way to manipulate. He plans to make the world's first beer brewed wholly from cannabis.

    "People have been experimenting for many years by substituting hops with marijuana," he said. "We did something totally different which is to find a way to brew a beer from the cannabis plant itself."

    He says his company, Province Brands, has no plans to mix cannabis and alcohol, but rather to create a whole new psychoactive drink.

    The company has devised a way to have the intoxicant kick in earlier and fade sooner, "just like alcohol," he says. 

    Wendschuh gives credit to the countless nights spent drinking himself "silly" with friends during his college days at Princeton University as inspiration for the product. 

    "When I look back at it now I realize I was shortening my lifespan," he explained. "I believe cannabis can be a safer and healthier alternative."

    The problem with conventional weed, he argues, is convenience and the eternal northern problem: brisk temperatures. 

    "People didn't want to step outside and roll a joint, especially in Canada where its cold half the year, didn't want to learn how to use a vaporizer, didn't want to eat a 400-calorie cookie," he said.

    His idea was first met with doubt from "top master brewers around the world," he says. 

    "They laughed and said it was impossible. They said 'to brew a beer, you need barley, you need the grains which have carbohydrates which you can mash into sugars and the sugars can turn into alcohol. Cannabis doesn't have any carbohydrates.'"

    "But we didn't let that stop us," he said. "We developed a process that uses the waste stream from the marijuana industry."

    The company which conducts its research and development in Colorado, where pot is legal, will use parts of the cannabis plant that aren't being used in the smokeables industry and which can't be thrown away because it's a controlled substance.

    "We can take it off their hands and turn it into a delicious tasting beer," he says.  

    Wendschuch says his product is ready to hit the shelves in 2019 when the government plans to legalize edibles.

    He says he has already bought an 80,000 square-foot brewery in Ontario to get started. 

    An expansion that will likely pay off, according to Sylvain Charlebois, a food policy professor at Dalhousie University and a co-author of the study about cannabis‑infused food.

    "Down the road, I suspect that people will look at cannabis as a superfood of sorts and could be endorsed by celebrities and we could see a new phenomena emerging over time," he said. 

      Alcohol-Free Cannabis Beer Set to Hit Canada Next Year

      Elianna Lev

      FEBRUARY 12, 2018

      Canadians can look forward to consuming cannabis in different ways, once the plant’s legalized for adult use this summer. One of those ways could be as a beer, thanks to the innovation of Province Brands. The company’s working on the world’s first beer brewed from cannabis—which is also alcohol-free. If approved, the beer will hit the market about a year after marijuana is legalized, along with other cannabis edibles and beverages.

      A New Form of “Near Beer” With Health Benefits

      While other companies selling similar products infuse cannabis into already-brewed alcoholic beer, Province ferments cannabis to make its beverage.

      Normally, when brewing the alcoholic beer we’re all familiar with, barley, rye or other grains are fermented and mixed with yeast to make the alcohol; hops are then added for flavor. When Province makes its marijuana beer, it uses the cannabis plant instead of grains—and it also remove the alcohol. This way, the consumer will feel altered from marijuana and not alcohol.

      “By doing this we can create a safer and healthier alternative to alcohol,” says Province co-founder and CEO Dooma Wendschuh.

      A quick visit to Province Brand’s website, and it’s clear the company’s interested in making a beverage without the negative health effects of alcohol. It’s intent on espousing the health benefits of marijuana. Province says that its cannabis beer is healthier than coffee, citing the downsides of caffeine. And it even ponders how its product could help those who are looking to stop drinking alcohol altogether.

      “We’re creating a new brewing tradition,” proclaims Dooma. He says the product, for which Province has recently filed a technology patent, will be in the same category as “near beer,” the non-alcoholic beverages sold at grocery stores. However, since it will contain marijuana, it’s still not clear how and where marijuana will be sold, or where cannabis beer will fit in the marketplace.

      Tastes Like Beer, Acts Like Cannabis

      Dooma describes the drink as having a “rich, nutty flavor, and a little savory,” that ultimately tastes like a beer, since it’s made with hops. The physical effect from the beverage will be more like that of smoking marijuana, rather than consuming it as an edible. It’s also low in calories and sugar, an ideal choice for diabetes sufferers or those who don’t want to consume unwanted extra calories with their marijuana.

      Big Investments in the Canadian Cannabis Industry

      Dooma says the first Fortune 500 company to get involved in the cannabis sector wasn’t tobacco or pharmaceuticals: It was a beverage conglomerate.

      Last October, Constellation Brands, the $43 billion beer and wine company behind Corona and dozens of other beverage brands, invested $240 million in Canada’s largest cannabis producers, Canopy Growth. Constellation is also said to be developing a line of marijuana beers. That investment cemented Dooma’s confidence in his product, proving that there will be a demand.

      “The fact that a giant company is getting involved in our exact industry is amazing for us,” he says. “When you’re launching a new product category, you have to teach people what it is and how to use it. You have to educate people on it, so having a large company educate the consumers is going to be very helpful.”

        Canadian brewery files patent for release of first cannabis beer

        By Matt Durr

        Canadian brewery Province Brands hopes to become the first brewer in Canada to release a beer made using the cannabis plant, according to Forbes.

        The non-alcoholic beer would still be "intoxicating" according to the brewers who say the beer would be low-calorie, low-sugar and gluten free once released. Province Brand filed for a patent in July 2017 for the cannabis beer and plans to produce several types of cannabis beer.

        Province is betting on the Canadian government fully legalizing marijuana drinks and edibles by 2019. Medical marijuana has been legal in Canada since 2011.

        And while Province is hoping to produce cannabis beers, other companies are planning to release alcohol-free cannabis drinks like sodas, coffees and fruit-based drinks.

        Medical marijuana is currently legal in 21 states in the U.S., while a handful of states have legalized recreational use. However, it seems unlikely that cannabis beer would be sold in the U.S. marijuana is still not legalize under federal regulations.

          Cannabis Beer Soon To Be Available -- In Canada

          FEBRUARY 8, 2018

          Thomas Pellechia , CONTRIBUTOR

          Perhaps it will be called Cannabeer. Whatever it’s called, according to Lauren Eads, the, Canada’s Province Brands (PB) “filed the provisional patent for the ‘world’s first beers brewed from the cannabisplant.’”

          Other companies have produced wine and beer laced with cannabis, but according to the Drinksbusiness article, PB is the first company with a global reach to produce beers brewed entirely from the cannabis plant. The company bills its products as “alcohol-free, yet highly intoxicating.” They claim the products are low in calories, low in sugar, and — very important in today’s consumer climate — gluten free. The patent filing is about six months old. 

          Believing that cannabis will be recreationally legal in every one of the 50 US states sometime in the near future, the giant Constellation Brands (CB) based in Fairport, New York wanted to be at the head of the class. In October, 2017 CB got into cannabis with a 10 percent stake (worth $197.5 million) in Canadian Canopy Growth Corporation, which bills itself as a "world leading diversified cannabis company."


          PB kicked off in 2016. Co-founder and CEO, Dooma Wendschuh told the Drinksbusiness that CB's recent interest in cannabis has helped his company attract funding sources. Wendschuh made a point of mentioning the fact that it was not a tobacco company to jump into the cannabis market, as had been assumed would happen, but a drinks conglomerate. He believes CB’s interest validates his company’s direction.

          Wendschuh also told the Drinksbusiness his company will produce great-tasting beers. More important, the company’s patent locks valuable intellectual property in its grip. He claims his developmental team has decades of combined experience in the beverage alcohol industry.

          But if CB believes cannabis legalization is coming to the US, why invest in Canada?

          Seventeen years ago Canada became the first country to legalize medical marijuana . Today, the Canadian federal  government is on the verge of legalizing cannabis edibles and beverages — the government intimated that will probably happen by 2019. According to the Winebusiness report, CB appears to have initial plans “to make alcohol-free cannabis drinks like sodas, coffees and fruit-based drinks.”

          There's no guarantee that Canada's legislature will give the green light in 2019, but there certainly is reason to have faith. Not so in the US.

          Today, medicinal marijuana is legal in 21 US states, and it's true that recreational marijuana is legal in eight. It’s also true that the US cannabis industry was worth almost $7 billion in 2016, and the industry expects its value to rise to $50 billion by 2026. But that is not the whole story.

          The US federal government is at odds with the states on the cannabis issue. Federal government laws make it difficult for cannabis businesses to do simple necessary things like maintain a bank account or file federal taxes, and the US Attorney General (AG), Jeff Sessions has made threats to hold states and businesses accountable to federal statutes. Under the statutes, marijuana remains a Schedule I drug, which, according to federal law, means it is "a drug with no currently accepted medical use and a high potential for abuse." That places cannabis in a class with heroin, lysergic acid diethylamide (LSD), 3,4-methylenedioxymethamphetamine (ecstasy), methaqualone (qualude).

          Recently, while being interviewed about the latest U.S. Justice Department's war on drugs, this time precipitated by national opiod abuse, AG Sessions said, "We think a lot of this is starting with marijuana and other drugs."

          Maybe investing in Canada’s legal cannabis industry is the smarter thing to do -- or maybe CB knows something about the future of cannabis in the US many don’t yet know or can’t yet see. In any case, if cannabis beer is produced in Canada in 2019 the odds are it will not be imported into the US by CB or any other "legal" entity.



          Brownies and beer: How edible cannabis businesses plan to cash in on legalization

          Lauren Eads

          FEBRUARY 5, 2018

          Province Brands filed the provisional patent for the “world’s first beers brewed from the cannabis plant” in July 2017, further stoking interest from the drinks industry in the burgeoning cannabis industry since Constellation bought a 10% stake in Canadian marijuana company Canopy Growth Corp for £141 million with plans to make cannabis-infused drinks.

          Chief executive Rob Sands believes cannabis will eventually be made legal for recreational use in all American states, with the company, like Province Brands, looking to get a head start on the competition.

          Last year an ex-Budweiser executive went so far as to suggest that marijuana was the “new craft beer”. However rather than developing cannabis wine or marijuana beer, Constelaltion’s initial plans are to make alcohol free cannabis drinks like sodas, coffees and fruit –based drinks.

          Dooma Wendschuh, CEO of Province Brands, said his company has experienced a surge in funding following Constellation’s entrance into the industry, and has welcomed competition from Constellation believing that “building a product category takes time, money and creativity,” and is something they can “work on together”.

          “The fact that the first Fortune 500 company to invest in the cannabis space was not a tobacco giant like so many had predicted but was, in fact, Constellation Brands, one of the largest and best run adult beverage businesses in the world, truly validates our efforts and proves the market for beverages like those Province has been brewing,” said Wendschuh.

          “We started our company in 2016 when it was not known whether alcohol free beverages which intoxicate using cannabis or its phytocannabinoids would ever be legalized in Canada. The government, just a few months ago, made it clear they’d allow [these types of products], and I’d suspect that’s what made Constellation Brands step up.”

          Canada was the first country in the world to legalise medical marijuana in 2001, however this didn’t extent to edibles and beverages. This changed in early October, 2017 when the Canadian Government said this would happen, likely in 2019, causing a surge of investment.

          While other companies have produced cannabis-laced beers and wines, Province Brands is the first “global company” to produce beers brewed entirely from the cannabis plant, describing its products as “alcohol-free, yet highly intoxicating, and with a dose-response curve similar to that of alcohol”, as well as being low calorie, low sugar, and mostly gluten free.

          “We have developed great-tasting beers, but we also have valuable intellectual property, incredible developments in the pipeline, and a world-class team with decades of combined experience in the adult beverage industry, and, importantly almost two years working together,” added Wendschuh, who also stressed that Province’s mission to bring a “safer and healthier alternative to alcohol” to market.

          Cannabis drinks are expected to be made legal in Canada as early as 2019, while medical use of marijuana has been legal in Canada since 2001.

          In the US, recreational marijuana use is currently legal in eight US states, while 21 states allow it for medicinal purposes, while recreational use of cannabis was made legal in California on 1 January 2018.

          The US cannabis industry was worth US$6 billion in 2016, and is forecast to reach $50 billion by 2026.

            This Entrepreneur is Brewing an Alternative to Beer with Marijuana

            FEBRUARY 1, 2018 - Most of us love consuming beer, often without considering the risks involved. Alcohol, however, is strongly linked to a number of deadly chronic diseases. Ironically enough, widely controlled marijuana is shown to be less risky than alcohol. One entrepreneur based in Canada wants to make beer less dangerous for consumption with—surprise—marijuana.

            Could Cannabis Beer Change the World?

            Marijuana beer is recently emerging as a fad among the craft beer community. As marijuana laws are relaxed gradually in Canada and the US, beverage companies are jumping on the “hemp infused” bandwagon. Corona recently announced the creation of a beer infused with marijuana. But cannabis-infused beer is not what Dooma Wendschuh—ex-CEO of Sekretagent Productions, a video game producer best known for partially developing the Assassin’s Creed franchise— has in mind when it comes to cannabis beer. Wendschuh wants to do something the world has never seen before and brew beer from cannabis plants.

            The company Wendschuh founded, Province Brands, is completely devoted to making this truly unique product. If Wendschuh is successful, he would have produced the world’s first alcohol-free beer. The idea of cannabis beer is not to produce a beverage that is just like beer but made with marijuana. Province Brands cannabis beer would taste just as great as malt beer, but would not incur the same health risks as alcohol.

            A Possibly Excellent Alternative to Alcohol

            Province promises an alternative to alcohol that is much healthier. Wendschuh advocates for cannabis-derived products that are far healthier and much safer to consume than products containing alcohol or tobacco. He hopes the stimulant effect would be even less harmful than caffeine and certainly not anything like what dangerous, illegal psychoactive drugs offer.

            When fully developed, Province’s cannabis beer would not be as addictive as alcohol. It would not impair brain function, such as the ability to think clearly. Cannabis beer would most likely not be linked to chronic diseases like liver disease and heart disease. It could possibly be used as a viable alternative to alcohol, especially by those who want to quit alcohol for good. Along with the amazing health benefits, cannabis beer would be just as fun as alcohol to consume in various social settings.

            A Better Option All Around

            Wendschuh’s vision for cannabis beer far exceeds immediate benefits to consumers. Province is brewing cannabis beer from discarded parts of the marijuana plants. Weed companies only use leaves of the plant and get rid of the stem, roots, and the stalk. This is a major problem for most companies because of legal issues related to discarded marijuana plant parts. Burning is prohibited because of THC smoke issues. Province, instead, solves the waste problem by using these parts for brewing beer.

            Even other alcohol giants are showing positive attitudes toward cannabis beer. Wendschuh has said that major labels are seeing cannabis beer as an inevitability. His company has been exchanging notes with some major alcohol companies as big alcohol brands are considering rolling out marijuana versions of their beers. New research is showing just how dangerous alcohol can be. Big Alcohol could be risking the same fate of Big Tobacco without making fundamental changes to their product. Perhaps marijuana is the answer. At least, that’s what Wendschuh hopes to prove.


            Canadian Company Inventing Marijuana Beer Sees a Surge in Funding Following Government Decision and Entry of Constellation Brands into the Industry

            TORONTO, Feb. 1, 2018 /PRNewswire/ -- Province Brands, a Canadian R&D company and an emerging brewer of alcohol-free beers recently announced the filing of a provisional patent around technology to create "world's first beers brewed from the cannabis plant."  The provisional patent's filing date of July 11, 2017 capped months of development on company's novel technology to replace grains with cannabis during the brewing process & laid groundwork for the recent surge of industry partnerships and investment into the company.

            While Canada was the first country in the world to legalize medical marijuana in 2001, edibles and beverages have never been legal, leading many to speculate that they would not become legal even under the government's pending recreational legalization.  This all changed in early October, 2017 when the Canadian Government made it clear that edibles and beverages would become legal for the first time in Canada.

            Since the government's announcement, Constellation Brands— a multi-billion-dollar alcoholic beverage firm known for top brands such as Corona—has partnered with Canopy Growth, one of only 84 licensed cannabis producers in Canada. These new developments have brought forth a flush of new investments into the Canadian cannabis sector, which benefits companies like Province Brands.  Dooma Wendschuh, CEO of Province Brands, eagerly welcomed the news.

            "The fact that the first Fortune 500 company to invest in the cannabis space was not a tobacco giant like so many had predicted but was, in fact, Constellation Brands, one of the largest and best run adult beverage businesses in the world, truly validates our efforts and proves the market for beverages like those Province has been brewing," Mr. Wendschuh said. "We started our company in 2016 when it was not known whether alcohol free beverages which intoxicate using cannabis or its phytocannabinoids would ever be legalized in Canada. The government, just a few months ago, made it clear they'd allow [these types of products], and I'd suspect that's what made Constellation Brands step up."

            "We have developed great-tasting beers, but we also have valuable intellectual property, incredible developments in the pipeline, and a world-class team with decades of combined experience in the adult beverage industry, and, importantly almost two years working together," explains Wendschuh, reiterating Province's mission to bring a "safer and healthier alternative to alcohol" to market.

            Province has the head start it needs to compete with juggernaut newcomers like Canopy and Constellation. Rather than seeing these newcomers as hostile, Wendschuh firmly believes that more competitors entering this market can only be a good thing. "Building a product category takes time, money and creativity," says Wendschuh.  "And that's one thing we can all work on together."

            About Province Brands:

            Province Brands is a Toronto-based, highly disruptive premium adult beverage company.  Province's founders have had 4 successful exits, including creating and selling two global alcohol brands. Province's founders also have 14 years experience in the alcohol industry, 3 years experience in the cannabis industry, and have raised more than $75 million in venture financing for previous projects.

            Province's patent-pending process has created the world's first beer brewed from cannabis.  Alcohol-free, yet highly intoxicating, and with a dose-response curve similar to that of alcohol, Province's marijuana-powered beers and spirits are designed to challenge the $1.2 trillion alcohol industry by offering a safer and healthier alternative. In addition to being nontoxic and non carcinogenic, Province's alcohol-free beers and spirits are low calorie, low sugar, and most are gluten free. 


            “We want to change the world”

            By Vanmala Subramaniam Jan 22, 2018

            Michael “Dooma” Wendschuh is in his element — suited-up and unafraid, amongst dozens of investors, venture capitalists, and company executives. The venue is a relatively austere corporate boardroom in Toronto’s financial district. The event is a private, invite-only, cannabis summit for high net-worth individuals from around the world.

            “We are starting a new brewing tradition, and we are not going to stop until we get it 100 percent right,” he announced, to an equal number of claps and eye-rolls from the audience. “This guy’s a good salesman,” one of the attendees whispered to me. “He knows how to pitch.”

            And indeed, Dooma was in full pitch mode, attempting to entice high net-worth investors into a virgin concoction: beer brewed from cannabis.


            Province Brands is a Toronto-based startup, one of numerous ancillary weed businesses sprouting up in Canada’s largest city, in the wake of the country’s plan to legalize the use of recreational cannabis this summer. Technically speaking, Province’s main product — beer brewed from weed — will be illegal until 2019, which is when the government has promised to legalize edible cannabis products.

            But Wendschuh and his crew are charging ahead. The company’s Chief Marketing Officer, Jennifer Thomas claims that Province is building a brewing facility just “an hour and a half” outside Toronto. A patent for the technology that makes their unique blend of beer has already been filed in Canada, according to Thomas. And, Wendschuh assures me, Health Canada is well aware of this whole enterprise.

            “They are actually encouraging us to do research on products that aren’t legal yet because otherwise there will be no new products.”

            Province’s potential claim to fame, and indeed, selling point to investors, is the fact that its product is the first of its kind. Marijuana-infused drinks companies are already part of the edible landscape in states like Colorado, California and Washington. General Washington’s Secret Stash, for instance, is an IPA created by a startup brewery in Colorado called Dad and Dudes that is alcoholic, but will not get you high because it only contains cannabidiol, the non-psychoactive ingredient in the cannabis plant.

            Wendschuh’s creation flips that script — Province plans to sell a non-alcoholic drink that is brewed like beer but from weed, not barley.

            “We would never make a product that would contain both alcohol and marijuana. That’s a very important distinction between us and other companies,” Wendschuh tells me over the phone from his office in Toronto. “Alcohol is poison! The real intention here is to create a safer and healthier alternative to alcohol — a low calorie product that is gluten-free but can compete in terms of its appeal to an alcoholic beverage.”

            There’s a degree of irony in that statement, considering that Province has been riding the publicity coattails of last November’s minority stake acquisition by alcohol giant Constellation Brands in Canopy Growth Corporation, the world’s largest cannabis company.

            “A month ago, we were the black sheep of the Canadian marijuana industry, and today we are the whitest sheep in town,” declares Wendschuh. “Look, it provides the ultimate validation for a business plan that we created, and for the product class that we are creating. They will get people used to the idea of drinking marijuana beverages — our marketing budget just went down!”


            This isn’t Wendschuh’s first foray into the cannabis industry. The Princeton University graduate was one of the founders of Ebbu, a Colorado-based pot company that sells an array of exotic CBD/THC-infused oils and extracts. “We believe in a world where you stay up later, and dream a bit longer,” says Ebbu’s website, with a link to their latest product line, “Feelings”.

            Ebbu’s co-founder is Jon Cooper — both Cooper and Wendschuh became pot entrepreneurs in Colorado by way of Los Angeles. In fact, before marijuana was ever in Wendschuh’s career lexicon, he was a name in the video game business, co-founding a production house that is credited with huge successes like Assassin’s Creed and Prince of Persia.

            “He sure is one of those science brainiacs. Very smart guy,” Nic Easley of Multiverse Capital, a cannabis venture fund told me at the same cannabis investment summit Wendschuh was pitching at. But, he added, “If I were you, I wouldn’t touch anything that Dooma touches.”

            Wendschuh’s relationship with Ebbu came to a bitter end in early 2016 because of an internal tussle involving future ownership and majority control over the company . Back in 2013, Wendschuh had negotiated a future ownership stake in Ebbu, once he obtained his two year residency status in Colorado which is required for majority ownership in the company, according to a legal complaint filed by Wendschuh against one Daniel Clemens, a former friend and colleague who Wendschuh himself brought onto Ebbu’s advisory board.

            Wendschuh alleges that Clemens and Cooper conspired to oust him just weeks before he gained that residency status, simply because because they wanted to prevent him from gaining a majority stake in the company. He even alleges that Clemens assaulted and “berated” him in front of employees on December 19, 2015, at Ebbu’s holiday party.

            “It’s one of those things you definitely look at as a concern, when you first think of investing in a company,” said Aman Chatha, an early investor in Province. “But I did my own research and due diligence on him and the company. I’m tight with them now.” Indeed, Chatha is a “Dooma” aficionado (Wendschuh is known as Dooma in most circles), so much so that he recently became part of Province’s marketing team.

            “Dooma recognizes that he made a mistake [with Ebbu] in the beginning by not having the right residency status for majority ownership. We talked about it, and he even sent me the complaint he filed. It was full disclosure and that makes me really confident in him and in the company,” Chatha says.

            Cooper, when contacted over the phone in an attempt to get his side of the saga, declined to comment directly on anything related to Wendschuh for legal reasons. Cooper did however confirm that Wendschuh had indeed left Ebbu in early 2016 and has nothing to do with the company any longer.


            Meanwhile, all the right pieces seem to be falling into place for Province Brands.

            The Canadian government’s confirmation that edible cannabis products will be legal by mid-2019 has brought a flurry of new investment dollars into Toronto, according to Chatha. “We’re building a whole bunch of new technologies, and not many companies have tapped into this space yet.”

            Indeed, one thing Province does seem to have going for it is the lack of competition in the cannabis drinks space in Canada. Besides the Constellation-Canopy partnership, there are almost no other existing Canadian companies, or startups known to be this far ahead in the marijuana-alcohol game. And investors seem to recognizing this first-mover advantage.

            “I’ve tried their products twice, and I really like it,” says Lanny Lipson, a private cannabis investor who has poured a “sizeable” amount of money in Province. “It tastes like beer, it has the right carbonation, and it’s just really pleasant to drink.”

            In addition to the application Province has filed to patent the technology it uses to turn weed into beer, it is developing a second product that has strong patent potential — a “decelerant” that Wendschuh professes will get the “high” out of your system within 30 minutes. The faster you sober up from the “high” of consuming a can of beer brewed from weed, the more cans of Province beer you will buy.

            There are now rumblings in investor circles that Province plans to team up with a big licensed producer soon, which would certainly give it the cash injection necessary for further expansion. “Look we’ve raised some money, but we still need to raise a lot of money and I don’t think we will be able to do this without institutional or corporate investors,” Wendschuh admits.

            A recent report from the Cannabiz Consumer Group, a Colorado-based consultancy estimates that legal cannabis in North America has the potential to cost the beer industry up to $2 billion in retail sales. Twenty-seven percent of beer drinkers, says the report, have already substituted pot for beer or would make that switch if weed became legal in their state. In 2016, Canadians spent $22.1 billion on alcohol — beer made up 41.5 percent of total alcohol sales.

            “The first disruption is going to be the alcohol industry,” Canopy Growth CEO Bruce Linton predicted at a shareholder meeting back in mid-2017, before his company entered into a partnership with Constellation Brands.

            And that’s exactly how Wendschuh sees Province’s role in the cannabis industry — a disruptor, but in fact a more lethal disruptor to alcohol than any other legal cannabis grower could potentially be.

            “Other marijuana companies, if they want to get into this drinks space, all they have to do is get a bunch of flavours sent to them,” Wendschuh says. “But that’s not craftsmanship. We’re focused on craftsmanship and we’re going to change the world with it.”

            View on Vice

            Naturally Stimulating Alternatives To Alcoholic Beverages

            JANUARY 22, 2018 - Having a beer with friends or chugging down cocktails at parties has become an essential aspect of our social lives. However, not everyone wants to socialize with alcohol. Years of scientific research has shown the detrimental effects alcohol has on the body. It’s addictive and too much of it could get you into legal trouble as well. Therefore, it’s really in your best interests to ditch the alcohol and switch to a different type of beverage. Therein lies the main challenge. So far, there is no safe alternative to alcohol that provides the same type of buzz that most alcoholics crave. However, there are several beverages that come really close. Here is a list of excellent alternatives to alcohol that will leave you stimulated but not drunk:

            Raw Cacao Drinks

            Cacao is the non-processed form of cocoa powder that you find in local supermarkets. Cacao is a moderately powerful stimulant packed with tryptophan, a well-known mood enhancer. Consuming cacao-based drinks can improve your mood and increase your energy levels so you can get in the party mood without liquor. Cacao drinks are not addictive and are perfectly legal in several situations. Cacao is healthy as well, as long as you don’t add a lot of sugar to your drink. If you crave alcohol, try to substitute with cacao drinks. You may not feel much of a difference except for the taste.

            Marijuana Beer

            What if a non-cereal grain beer exists, that doesn’t cause addiction, fill the body with toxins, or impair cognitive functioning? An ingenious entrepreneur, Dooma Wendschuh, thinks this synthehol-like beer can be brewed from marijuana plants. The type of cannabis beer Mr. Wendschuh and his company, Province Brands, is in the process of investing is not the same as beer infused with marijuana. Province is crafting a beer by using marijuana stems and other byproducts of commercial hemp plants. It solves a major waste problem and also results in a beer that is not as unhealthy to consume. Mr. Wendschuh is currently in the process of making this beer a reality, so stay tuned.


            What if you could have an alcohol substitute that doesn’t increase aggression levels like actual alcohol?  Alcarelle is an alcohol alternative developed by David Nutt, a former professor of Neuropsychopharmacology and an addiction advisor to the British government. Alcarelle contains chemical compounds that act like alcohol in your body but are not harmful. The beverage has yet to undergo safety testing, and when it does, you may have a superb alcohol alternative in your hands.

            Kava Kava

            Kava, Native to South Pacific countries, is hailed as a miracle plant by many. It’s known to ease anxiety, relieve headaches, and treat muscle pain among many other health benefits. Kava can be brewed into a drink as well. The beverage kava is said to be very similar to alcohol. It can give you a buzzy feeling but has no side-effects like alcohol. Kava stimulates the central nervous system, unlike alcohol, which depresses this part of the body. So, you can enjoy kava without all the negative consequences.

            You could also try drinking tea or coffee. The above suggestions, however, have a much closer feel to alcohol than most other easily available beverages.


            Meet The Guy Inventing Cannabis Beer

            Province Brands In Canada Has Cannabis Beer Flowing Up North

            Posted by christalcann on Friday Jan 19, 2018

            The world seems to be finally coming around to the fact that marijuana can be a beneficial plant. Marijuana is now legal in several parts of the US, and Canada too recently passed legislation that would pave the way towards full legalization in the future. As a result, the weed industry has been booming. The demand is not just for smoking weed. Companies and brands are now inventing various edible and consumable products containing marijuana.

            It’s an innovative and exciting field to be in. While consumers can now enjoy marijuana-infused chocolates, cookies, and beverages, Dooma Wendschuh is imagining potentially life-changing uses for marijuana. Mr. Wendschuh and his company, Province Brands, is in the process of crafting beer from cannabis plants. Now, this is not beer infused with marijuana, which is currently available under various brands. This is a beer actually brewed from a marijuana plant.

            Inventing Cannabis Beer

            Province Brands is one of a kind cannabis company, in that it doesn’t really view itself as a weed company. Mr. Wendschuh wants the company to compete in the trillion-dollar alcohol industry with a product that contains no alcohol.

            Mr. Wendschuh has said that what Province Brands does is “very different.” The company’s ultimate aim is to use marijuana in place of grains to make beer. Province Brands has made significant headway in the process, and marijuana beer might soon be debuting in the market. When that happens, Province Brands would have produced the world’s first cannabis beer.

            The company is not using the typically useable parts of the hemp plant to make this beer either. The beer would be made from hemp stems, stalks and roots-parts that are usually discarded. Marijuana companies do struggle to get rid of parts that are not commercially usable. They cannot be thrown away like food waste because marijuana is still a controlled substance. Pot growers can’t burn these parts either because of the risk of creating a stimulating smoke. Mr. Wendschuh proposes weed growers send the waste to his company, where it would be used to brew beer.

            World’s First Alcohol-Free Beer

            The marijuana beer Province brands is making is completely alcohol-free. It’s also “great tasting,” assures Mr. Wendschuh. The alcohol-free beer has the potential to disrupt a massive industry. Again and again, research has shown how detrimental alcohol is to a person’s health and social well-being. Marijuana, in comparison, is not as harmful to health. Alcohol is extremely addictive, temporarily causes cognitive impairment, and puts people at risk of chronic diseases. Marijuana is not known to cause similar problems with occasional consumption.

            Cannabis beer could act as a substitute for those addicted to alcohol. The beer could present a much safer way to consume a buzzy drink without health or legal repercussions. At least that’s what Mr. Wendschuh hopes.

            Competing with Major Alcohol Labels

            Even if an alcohol-free marijuana beer is possible, wouldn’t the $1.2 trillion-worth alcohol industry stand in the way? Mr. Wendschuh believes that may not be the case. His company has been in touch with some of the biggest alcohol companies in the world that own famous brands. According to Mr. Wendschuh, big booze brands seem to view marijuana beer not as a threat, but as an inevitability. If someone can create an alcohol alternative brewed entirely from marijuana, everyone would be able to benefit.

            Mr. Wendschuh says that at the end of the day, cannabis beer would be an enjoyable beverage that simply doesn’t cause harm. He’s hoping that with funding pouring in and many jurisdictions loosening marijuana laws, the ultimate Province Brands goal could become a reality in the immediate future.

            Want to try this amazing beer or get more information?  You can contact Province Brands here

            VIDEO: Province Brands CEO Dooma Wendschuh Talks About Beer Made From Marijuana

            NOVEMBER 27, 2017

            Province Brands CEO Dooma Wendschuh joins us  to talk about technology on the cutting edge of cannabinoid science – namely, brewing beer from the cannabis plant.  He believes Province Brands is creating valuable and defensible IP’s that are offering groundbreaking products made from cannabis, that don’t necessarily feel like marijuana products. Province Brands has the ability to essentially make beer from the “waste” products of other licensed producers. Province Brands is currently a privately held company in the Greater Toronto Area.

             Click to view video

            Click to view video


            James West:    Hey Dooma, thank you for coming back.

            Dooma Wendschuh:     Thank you for having me. It’s an honour to be here.

            James West:    Dooma, Constellation Brands, a Fortune 500 company as listed on the NYSE in the United States, spent $240 million buying a 9.9 percent interest in Canopy Growth Corp, Canada’s and the world’s largest cannabis producer. What is the effect of that transaction on the business of Province Brands?

            Dooma Wendschuh:     It’s changing not just the business of Province Brands; this changes the cannabis industry, and in the future, it will change the world. This is the first investment from a Fortune 500 company into our industry, and this first investment comes from one of the world’s leading alcohol companies. You can be sure that that money is going to be used to make beverages.

            James West:    Right.

            Dooma Wendschuh:     As I think you know, Canopy purchased not too long ago a Danish company that made beer that has hemp in it; also makes gin that’s infused with hemp. They’re just lining up the pieces to make a product a lot like ours.

            If we were having this conversation three months ago, I was basically the black sheep of the Canadian cannabis industry.

            James West:    …six months ago.

            Dooma Wendschuh:     Yeah. And we were running around to people and saying look, we’re brewing a beer from cannabis, and everyone was saying ‘who wants that? You smoke weed! Edibles and beverages aren’t even legal in Canada!’

            James West:    I recall that the perception of investors and the feedback you would get occasionally would be, who is ever going to allow beer to be made from marijuana.

            Dooma Wendschuh:     Exactly. Well now, we are the whitest sheep of them all, because the past week and a half have been the most intense week and a half of my entire life. I was up till 2:00 a.m. last night negotiating a deal; I didn’t even know Canadians stayed up that late.

            James West:    Not from marijuana, we do!

            Dooma Wendschuh:     It was just amazing, you just have what it takes! It is just amazing the calibre of companies, major Fortune 500 companies, who have reached out to us because of what we do, and also, companies within the Canadian cannabis industry who don’t want to be left behind as the beverage revolution takes off.

            James West:    Okay. And refresh my mind: what is it that Province Brands is setting out to do?

            Dooma Wendschuh:     We are patent pending on the world’s first beers brewed from cannabis. Canopy and Constellation, they can and they probably will make a version of Corona that they remove the alcohol and they add in the marijuana oil, and I think that’s great. But what we do is very different, and we have very valuable IP around what we do. We don’t start with barley; we start with cannabis, and we are able to brew a great tasting beer from the cannabis plant, and not just any parts of the cannabis plant. What we use to brew our beer are the stalks, the stems, the roots, the parts of the cannabis plant that have no commercial value, at least when we’re talking about marijuana; if we’re talking about hemp, yeah, sure, people use hemp stalks and stems to make paper and rope and all this stuff, but in terms of marijuana, there’s not a commercial value for these products.

            And licensed producers, what are they going to do with it? You can’t throw it away, it’s a controlled substance. You can’t burn it, god forbid someone gets high. Oftentimes they have to have a licensed disposal company take this away because it’s taking up room in their vault, and they’d rather put product into that vault.

            We take that stuff that’s basically waste for Canadian cannabis producers, and we turn it into a delicious, great-tasting beer which is alcohol-free, hits you in ten minutes or less, leaves your system very, very quickly, and is designed to really compete on a level playing field with the $1.2 trillion alcohol industry.

            James West:    As I recall, you refer to this as an alcohol-killer. So I guess the Constellation Brands deal sort of demonstrates that the Fortune 500 people in the space are thinking that this is more of an inevitability than a possibility.

            Dooma Wendschuh:     Yes.

            James West:    And so, from an investor’s perspective in Province Brands, now, how can investors in Canada participate in the evolution of Province Brands, should it be deemed an appropriate opportunity for them?

            Dooma Wendschuh:     Well, I think if folks are interested, they should figure out a way to contact us. We are a private company, we won’t be private forever, but we are currently a private company. We were raising money; we’re pretty much closed, there’s probably still a little bit of room left in around for a few small cheques. We will issue a larger round very soon to help us build the world’s first cannabis brewery.

            James West:    Wow. Where’s that going to happen?

            Dooma Wendschuh:     It’s going to happen about an hour and a half outside of Toronto. It’ll be about 80,000 square feet, and we are creating a new brewing tradition. Brewing is as old as drinking, and there’s been this craft beer revolution and all of these things. At the end of the day, this is a new opportunity for folks to explore a different type of a beer, and something that doesn’t have to be as harmful to your health, to your longevity, to society as alcohol – and you can still have a great time.

            James West:    All right, Dooma. Well, thanks for the update. We’re going to follow this very closely with a lot of interest; we’re going to come back to you in a couple of quarters’ time and see how you’re making out. Thanks for joining us today.

            Dooma Wendschuh:     Thank you. I’m honoured.

            “It should be treated like every other vegetable or plant out there”: Cannabis entrepreneurs talk about their dream scenarios

            July 20, 2017 | BY GIORDANO CIAMPINI

            Around 200 investors gathered at the Eaton Centre Marriott earlier this week for two days of pitches from the executives of fledgling marijuana businesses from across the continent. The event, hosted by the Arcview Group, a cannabis investment network, aimed to connect these aspirants with high-net-worth backers interested in getting a piece of the probably-soon-to-be-legal recreational pot business. We asked a few attendees to tell us what they hope Canada’s new cannabis laws will look like.

            Dooma Wandschuh
            CEO of Province Brands, from Miami

            What does your company do?
            We make beers and spirits that are brewed or distilled from cannabis, that have many of the attributes that alcohol has, in terms of onset time and duration of effect, and which are designed to take on the $1.2-trillion alcohol industry.

            What’s your dream legalization scenario?
            The dream would be if they legalized all cannabis products—not just marijuana flower and oil—as quickly as possible. If they don’t do that, we’re going to see more people turning to the black market even after legalization. Imagine how bad that is, when you have a young industry that you’re trying to support and grow. You’re taking money out of the pockets of people who are doing this legitimately and giving that money to drug dealers.